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WordPress & WooCommerce Platform for Genetics-Based Health E-commerce

Services Covered:

E-commerce Development • Search Engine Optimization (SEO) • Digital Marketing Services
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Industry
Industry

Healthcare

Duration
Duration

7 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 July 2018

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
72/100
Good

Project Capability Score (PCS) estimates how capable MindK is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Vitagene

mapSan Francisco, United States of America

Project Summary

MindK built a WordPress site and implemented WooCommerce for a genetics-based precision health platform, connecting front- and backend via an API and adding complex platform features. They also optimized pages for conversion and search and ran SEO/ads to drive traffic. The work launched in time for Black Friday/Cyber Monday, increased monthly traffic to a couple thousand visitors, and improved holiday revenue and commerce automation. The client praised MindK's responsiveness, agile delivery, and reliability.

Key Challenges

  • Build a new WordPress website with complex, custom features
  • Implement WooCommerce-based e-commerce functionality and integrate it with the backend via an API
  • Improve search rankings and run ads to increase site traffic and conversions

Project Deliverables

  • WordPress website with full e-commerce functionality
  • WooCommerce implementation
  • API integration between front-end and back-end
  • Page conversion optimization and SEO

Project Solution

MindK built a new WordPress website and implemented full e-commerce functionality using WooCommerce. They developed complex platform features, connected the front-end and back-end via an API to enable WooCommerce, and optimized pages for conversion and search. The engagement also drew on the vendor's prior AdWords and SEO experience to drive traffic and improve rankings.

Project Outcome

  • Finished the project ahead of Black Friday and Cyber Monday
  • Increased site stability and holiday-period revenue
  • Achieved a couple thousand monthly visitors with month-over-month growth
  • Automated commerce features to free up internal resources
  • Delivered on milestone dates with agile, responsive project management

Platforms

  • WebWeb
  • CMSCMS
  • E-commerce PlatformE-commerce Platform

Tech Stack

  • RESTful APIRESTful API
  • WordPressWordPress
  • WoocommerceWoocommerce

Client Endorsement

Overall Review Rating

4.38star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The development work delivered by MindK enabled critical elements of their client’s business, increasing their monthly traffic and WooCommerce revenue. Their team is flexible, responsive, and results oriented, working hard to ensure all project objectives are achieved.”

Al Hariri

Co-Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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