endorsedCompleted

MedWorker — WordPress & Ruby on Rails Website with Social Media Marketing

Services Covered:

Website Development • Digital Marketing Services • Search Engine Optimization (SEO) • Social Media Optimization (SMO)

Industry

Healthcare

Duration

4 months

Budget

50K - 199K

Start Date

1 November 2016

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable Curotec is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

MedWorker

Oceanside, United States of America

Project Summary

Curotec built a WordPress front end and Ruby on Rails site for MedWorker and managed social media marketing, Google Analytics, SEO, and advertising consulting. The website met functional specifications and the marketing produced early momentum, including a couple thousand Facebook likes and up to ~500 visits per day. The client praised the team's responsiveness, project management, and collaboration, though the client later shut the site for financial/strategic reasons.

Key Challenges

Needed a website built from the ground up.
Deliver the site within a set timeframe and meet detailed specifications.
Ensure the website functioned reliably and accommodate ongoing change requests.
Create content and a presentation that appealed to diverse medical professionals.
Sustain financing and long-term investment in SEO/marketing.

Project Deliverables

WordPress website
Ruby on Rails backend
Wireframes and page designs
Social media campaigns (Facebook, Twitter, LinkedIn, Instagram)
Google Analytics setup and management
SEO and paid advertising campaigns

Project Solution

Curotec built the client's site to specification using WordPress for the front-end and Ruby on Rails for backend work, implementing wireframes and page designs provided by the client. They managed social media campaigns across Facebook, Twitter, LinkedIn, and Instagram, set up and ran Google Analytics, focused on SEO, and ran paid advertising. The vendor provided ongoing responsive support and consulting throughout the build and during the marketing phase.

Project Outcome

A couple thousand Facebook likes within a short period of time.
SEO improvements and growing organic traffic (about 500 visits per day at peak).
Website delivered to specifications and functioned properly.
Strong project management and responsive communication from the vendor.

Platforms

Tech Stack

Ruby on Rails
WordPress

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“A couple thousand likes on Facebook in a short time evidenced that Curotec’s marketing and SEO were working, and momentum was building. The website was built to specifications and functioned properly. The team offered excellent expertise and responsive communications.”
Anonymous
Founder
Date: 12/23/2017