endorsedCompleted

Lead Generation Platform and Admin for FinTech Startup

Services Covered:

Custom Software Development • CMS Development • Website Development

Industry

Financial Services

Duration

4 months

Budget

50K - 199K

Start Date

1 August 2015

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Kellton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Los Angeles, United States of America

Project Summary

Kellton (formerly Tivix) built a lead-generation platform from scratch to support SEO and paid marketing, delivering a working prototype that incorporates a complex backend rule engine. The engagement produced a streamlined frontend and backend, an editable Wagtail-based admin for non-technical users, and a collaborative, transparent relationship noted for attention to detail and post-delivery support.

Key Challenges

No working prototype or production code to implement the provided frontend and business logic
Need to implement a complex backend rule engine that accounts for thousands of possible answer combinations
Requirement to provide an admin/CMS usable by a non-technical founder for editing logic and copy

Project Deliverables

Working prototype lead generation platform
Backend rule engine handling thousands of possibilities
Admin/CMS built with Wagtail for non-technical editing
Clean frontend website design
Roadmap of deliverables and implementation

Project Solution

They built the platform from scratch, developing a backend rule engine that accounted for thousands of possible answer permutations grouped into roughly 10–12 segments. The team implemented a Wagtail-based admin/CMS that allowed a non-technical founder to edit logic, text, and copy, and delivered a clean frontend. The engagement was staffed by a small team (three people) with regular daily standups and biweekly in-person meetings.

Project Outcome

Delivered a user-friendly platform with a clean frontend design
Implemented a reliable backend rule engine that exercised business logic
Provided post-launch support and a roadmap of deliverables
Project was considered a success despite a small budget overrun

Platforms

Tech Stack

Django

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The finished site boasts a streamlined backend/frontend design and exercises the business logic reliably. Kellton's (formerly Tivix's) attention to detail, emphasis on transparency, and generosity with time contributed to a fruitful relationship.”
Anonymous
Founder & CEO
Date: 05/18/2017