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EndorsedendorsedOngoing

CMS & Web Development for New Digital Media Outlet

Services Covered:

Website Development • DevOps
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Industry
Industry

Advertising & Marketing

Duration
Durationinfo-circle

32 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 August 2014

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable Kellton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapPhiladelphia, United States of America

Project Summary

Kellton (formerly Tivix) customized an open-source CMS for a digital-only news publication, building a Django/Wagtail-based CMS and site, integrating analytics (Google Analytics, DoubleClick for Publishers), and creating custom news feeds. The vendor also provided ongoing DevOps and site maintenance. In two years post-launch the site grew to reach 2.5–3 million monthly users.

Key Challenges

  • Build a site and CMS platform that was simple for new users to learn and use.
  • Support heavy automation and dynamically generated pages with many tags and topics.
  • Integrate multiple third-party analytics and ingest external news feeds efficiently.
  • Launch an MVP with a small set of manageable templates and scale from there.

Project Deliverables

  • Customized Django/Wagtail CMS
  • Google Analytics and DoubleClick for Publishers integration
  • Custom feed ingestion and publishing engine
  • Narrow set of site templates for MVP
  • Ongoing DevOps and site maintenance

Project Solution

Tivix customized an open-source CMS built on Django and Wagtail, integrated Google Analytics and DoubleClick, developed custom feed ingestion and publishing functionality (including feeds from Associated Press), implemented a narrow set of templates for an MVP launch, and continues to manage DevOps and site updates.

Project Outcome

  • Reached 2.5 to 3 million monthly users.
  • Grew from zero users at launch to 2.5–3M over two years and three months.
  • Maintained a high-availability site with minimal prolonged downtime and rapid issue resolution.

Platforms

  • WebWeb

Tech Stack

  • DjangoDjango

Client Endorsement

Overall Review Rating

4.63star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“In the two years since the site launched, monthly traffic went from nothing to 2.5-3 million users. Kellton's (formerly Tivix's) global resources can respond rapidly at any time of day. Their broad-based expertise and keen listening skills have made up for the client's level of experience with technology.”

Anonymous

Director

Note: This endorsement is based on publicly available client feedback from external review sources.

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