endorsedOngoing

CMS & Web Development for New Digital Media Outlet

Services Covered:

Website Development • DevOps

Industry

Advertising & Marketing

Duration

144 months

Budget

50K - 199K

Start Date

1 August 2014

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable Kellton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Philadelphia, United States of America

Project Summary

Kellton (formerly Tivix) customized an open-source CMS for a digital-only news publication, building a Django/Wagtail-based CMS and site, integrating analytics (Google Analytics, DoubleClick for Publishers), and creating custom news feeds. The vendor also provided ongoing DevOps and site maintenance. In two years post-launch the site grew to reach 2.5–3 million monthly users.

Key Challenges

Build a site and CMS platform that was simple for new users to learn and use.
Support heavy automation and dynamically generated pages with many tags and topics.
Integrate multiple third-party analytics and ingest external news feeds efficiently.
Launch an MVP with a small set of manageable templates and scale from there.

Project Deliverables

Customized Django/Wagtail CMS
Google Analytics and DoubleClick for Publishers integration
Custom feed ingestion and publishing engine
Narrow set of site templates for MVP
Ongoing DevOps and site maintenance

Project Solution

Tivix customized an open-source CMS built on Django and Wagtail, integrated Google Analytics and DoubleClick, developed custom feed ingestion and publishing functionality (including feeds from Associated Press), implemented a narrow set of templates for an MVP launch, and continues to manage DevOps and site updates.

Project Outcome

Reached 2.5 to 3 million monthly users.
Grew from zero users at launch to 2.5–3M over two years and three months.
Maintained a high-availability site with minimal prolonged downtime and rapid issue resolution.

Platforms

Tech Stack

Django

Client Endorsement

Overall Review Rating

4.63

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“In the two years since the site launched, monthly traffic went from nothing to 2.5-3 million users. Kellton's (formerly Tivix's) global resources can respond rapidly at any time of day. Their broad-based expertise and keen listening skills have made up for the client's level of experience with technology.”
Anonymous
Director
Date: 04/14/2017