endorsedOngoing

Ad Delivery Engine Overhaul for Martindale - Avvo

Services Covered:

API Development • Custom Software Development • Website Development

Industry

Legal

Duration

99 months

Budget

Confidential

Start Date

1 May 2018

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable Hivekind is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Martindale - Avvo

Seattle, United States of America

Project Summary

Hivekind has been engaged by a lawyer search platform (Martindale - Avvo) since May 2018 to overhaul a complex ad delivery engine and to upgrade roughly 30 Ruby on Rails applications. The vendor rebuilt the ad engine to support multi-level geographic targeting, market segmentation, and weighted ad selection, delivering a low-latency, maintainable solution. The client reports timely delivery, strong communication, and high satisfaction with the provided team and outcomes.

Key Challenges

Rewrite a complex ad delivery platform for improved performance and functionality
Execute a massive technology upgrade across ~30 Ruby applications
Deliver multiple well-defined projects while maintaining performance and reliability

Project Deliverables

Rebuilt a complex ad delivery engine
Implemented geographic targeting across sub-county, county, and state levels
Supported shared and exclusive market segmentation with multiple ad templates and types
Implemented weighted random selection based on ad spend and impressions
Upgraded approximately 30 Ruby on Rails applications

Project Solution

Hivekind rebuilt a complex ad delivery engine to maximize performance and functionality, implementing multi-level geographic targeting (sub-county, county, state), market segmentation (shared and exclusive markets), multiple ad templates and types, and a weighted random selection algorithm based on ad spend and impressions. They delivered a low-latency, extendable, maintainable, and testable engine and upgraded approximately 30 Ruby on Rails applications. The engagement included providing a full team with TPM and developers.

Project Outcome

Timely delivery of the ad engine and upgrades
Strong collaboration and communication throughout the engagement
Client praised Hivekind's organization, flexibility, and responsiveness
Client benefited from Hivekind providing a full team including a TPM and experienced developers

Platforms

Tech Stack

Ruby on Rails

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Hivekind’s work has received positive feedback from the client. They communicate through meetings, email, and a messaging app. They offer top-notch customer service on top of their technical expertise. Overall, their organized, flexible, and collaborative approach results in a smooth partnership.”
Tony Jones
Executive Director Engineering
Date: 11/13/2023