Enosis Outsourcing logo
EndorsedendorsedOngoing

Ad Delivery Engine Overhaul for Martindale - Avvo

Services Covered:

API Development • Custom Software Development • Website Development
Project hero — replace with case study imagery
Industry
Industry

Legal

Duration
Durationinfo-circle

66 months

Budget
Budget

Confidential

Start Date
Start Date

1 May 2018

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable Hivekind is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Martindale - Avvo

mapSeattle, United States of America

Project Summary

Hivekind has been engaged by a lawyer search platform (Martindale - Avvo) since May 2018 to overhaul a complex ad delivery engine and to upgrade roughly 30 Ruby on Rails applications. The vendor rebuilt the ad engine to support multi-level geographic targeting, market segmentation, and weighted ad selection, delivering a low-latency, maintainable solution. The client reports timely delivery, strong communication, and high satisfaction with the provided team and outcomes.

Key Challenges

  • Rewrite a complex ad delivery platform for improved performance and functionality
  • Execute a massive technology upgrade across ~30 Ruby applications
  • Deliver multiple well-defined projects while maintaining performance and reliability

Project Deliverables

  • Rebuilt a complex ad delivery engine
  • Implemented geographic targeting across sub-county, county, and state levels
  • Supported shared and exclusive market segmentation with multiple ad templates and types
  • Implemented weighted random selection based on ad spend and impressions
  • Upgraded approximately 30 Ruby on Rails applications

Project Solution

Hivekind rebuilt a complex ad delivery engine to maximize performance and functionality, implementing multi-level geographic targeting (sub-county, county, state), market segmentation (shared and exclusive markets), multiple ad templates and types, and a weighted random selection algorithm based on ad spend and impressions. They delivered a low-latency, extendable, maintainable, and testable engine and upgraded approximately 30 Ruby on Rails applications. The engagement included providing a full team with TPM and developers.

Project Outcome

  • Timely delivery of the ad engine and upgrades
  • Strong collaboration and communication throughout the engagement
  • Client praised Hivekind's organization, flexibility, and responsiveness
  • Client benefited from Hivekind providing a full team including a TPM and experienced developers

Platforms

  • WebWeb

Tech Stack

  • Ruby on RailsRuby on Rails

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Hivekind’s work has received positive feedback from the client. They communicate through meetings, email, and a messaging app. They offer top-notch customer service on top of their technical expertise. Overall, their organized, flexible, and collaborative approach results in a smooth partnership.”

Tony Jones

Executive Director Engineering

Note: This endorsement is based on publicly available client feedback from external review sources.

More Projects by Hivekind