endorsedCompleted

Social Media Marketing Platform Development

Services Covered:

Custom Software Development

Industry

Software Development

Duration

44 months

Budget

Confidential

Start Date

1 December 2010

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable WyeWorks is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Palo Alto, United States of America

Project Summary

WyeWorks built a Ruby on Rails social media marketing application that enabled merchants to monetize engagements and push content to multiple social platforms. They demonstrated strong coding skills and active project management, tailored their team to project needs, and maintained seamless remote collaboration via Slack, Trello, and weekly standups.

Key Challenges

Develop a social media marketing platform that monetizes engagements and pushes content to multiple social platforms
Avoid the high cost of hiring locally in Silicon Valley by sourcing a cost-effective external engineering team

Project Deliverables

Social media marketing web application
Plugins/integrations for Facebook, Twitter, YouTube, and Google+
Core platform components developed and handed off

Project Solution

Using Ruby on Rails, WyeWorks developed the client's social media marketing application and led development of plugins that allowed merchants to push content to Facebook, Twitter, YouTube, and Google+. They staffed a team of about ten engineers, managed the remote collaboration with regular standups and tools like Slack and Trello, and made onsite visits to Silicon Valley to support client collaboration.

Project Outcome

Took ownership of critical components, contributing to a successful product launch
Became an essential part of the client's engineering team
Enabled seamless remote collaboration through weekly standups and use of Slack and Trello
Built client trust through periodic in-person visits to Silicon Valley

Platforms

Tech Stack

Ruby on Rails

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“WyeWorks exhibits excellent coding skills, but the hallmark of their service is an active project management style that mitigates concerns usually surrounding remote engagements. They tailor their team to fit project needs best, and they make an effort to build a trusting relationship.”
Anonymous
Founder/Former CPO
Date: 12/06/2018