endorsedOngoing

AI Mobile App Development & Marketing for News Innovation Firm

Services Covered:

Mobile Application Development • UI/UX Design

Industry

Media

Duration

93 months

Budget

10K - 49K

Start Date

1 November 2018

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Dot Com Infoway is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

HIPSTO

Netherlands

Project Summary

Dot Com Infoway designed and developed an AI-enabled mobile app for HIPSTO, a news innovation company, and implemented a comprehensive mobile marketing strategy to grow downloads. The vendor handled app design and took full ownership of development for both iOS and Android, rebuilt the product quickly, and continues to support operational research and strategy. Stakeholders praised the quality, project management, and top app store rankings achieved after the engagement.

Key Challenges

Needed help with digital marketing, design, and development
Required AI expertise that the in-house development team lacked

Project Deliverables

Mobile apps for iOS and Android
App design and UI/UX
App Store Optimization and mobile marketing (ASO, keyword optimization, influencer outreach)
Complete product rebuild and version upgrades (e.g., 2.1)
Test flight (iOS) and beta release (Android/Google)

Project Solution

Dot Com Infoway provided digital marketing (including App Store Optimization, keyword optimization, competitor keyword analysis, and influencer marketing), app design, operational research, and full mobile development. The vendor expanded from marketing to overall strategy and took complete control of development, delivering apps for both iOS and Android and ongoing version upgrades.

Project Outcome

The vendor rebuilt the whole product within two months
The app progressed to an iOS test flight and a Google beta release
The updated app (v2.1 in progress) looks substantially improved and drives business growth
The product has remained in top mobile app rankings

Platforms

Mobile

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Internal stakeholders have praised the current version of the product, and past iterations have ranked highly on mobile app listings. Professional and collaborative, Dot Com Infoway remains committed to understanding the client’s perspective while continuing to deliver exceptional work.”
Xavier Cazaux
COO
Date: 07/18/2019