endorsedOngoing

Mobile App Marketing & Promotion for File Management App Co

Services Covered:

Graphic Design

Industry

Information Technology

Duration

67 months

Budget

10K - 49K

Start Date

1 January 2021

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Dot Com Infoway is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Maruti Apps

United States of America

Project Summary

Dot Com Infoway provided end-to-end mobile app marketing services for a file-management Android app, including market positioning, creative production, and ad campaign management. The engagement produced increased traffic, higher conversions and organic downloads, and delivered hundreds of installs within the engagement period. The team is responsive, meets deadlines and uses Basecamp for communication.

Key Challenges

Gain traction for a newly launched Android app
Acquire installs and users for the new app

Project Deliverables

Videos
Facebook and Google ad campaigns
Market and competitor analysis
Creative assets

Project Solution

Dot Com Infoway managed end-to-end marketing and promotion for the client's Android file-management app. The vendor analyzed the app and competitor apps, provided early product feedback and time for changes, produced creative assets including a marketing video, and created and managed Facebook and Google ad campaigns to reach the target market and position the app for organic growth.

Project Outcome

Achieved 1,300 installs in the first weeks (versus a promised minimum of 5,000)
Increased traffic and conversions significantly
Drove organic downloads and improved app traction

Platforms

Mobile

Tech Stack

Android

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Dot Com Infoway’s work has driven impressive results, including thousands of app installs and increased traffic and conversions. Flexible and honest, the team takes ownership of their work and meets deadlines. Their extensive marketing knowledge is impressive.”
Anonymous
Developer
Date: 02/07/2021