White-label Web Development & Salesforce Integration for Creative Agency
Services Covered:

Industry
Advertising & Marketing
Duration
65 months
Budget
Confidential
Start Date
1 October 2019
Team Size
1-5
Engagement Model
Offshore
Project Capability Score (PCS)
80/100
Strong
Project Capability Score (PCS) estimates how capable Troon Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
NightOwl Creative
Project Summary
Troon Technologies acts as a white-label web development partner for a creative agency, delivering website design, custom Salesforce CRM integrations, email marketing execution, and analytics. The ongoing partnership (since Oct. 2019) expanded the client's capacity, optimized newsletter distribution through Salesforce, improved data-driven decision-making with analytics, and enhanced system reliability through continuous support.
Key Challenges
- Provide white-label web development services for the agency's clients
- Develop and optimize newsletters and investor relations websites using Salesforce Cloud Pages
- Create newsletters and IR emails on Salesforce Email CRM
- Generate reports using Salesforce and Google Analytics data
- Provide ongoing support and maintenance services
Project Deliverables
- Website design and custom responsive website development
- Salesforce CRM development and custom integrations
- Branded email templates and automated email marketing workflows in Salesforce
- Data analytics dashboards and reporting using Salesforce and Google Analytics
Project Solution
Troon Technologies provides ongoing white-label web development, handles Salesforce CRM integrations (including Cloud Pages), executes email marketing campaigns and templates within Salesforce, and delivers analytics and reporting using Salesforce and Google Analytics. They act as an extension of the agency's team, providing continuous support, maintenance, and performance optimizations for multiple clients.
Project Outcome
- Expanded client capacity and ability to scale services
- Optimized newsletter distribution via Salesforce with improved engagement
- Data-driven decision making from Salesforce and Google Analytics reporting
- Enhanced system reliability with continuous support and maintenance
Platforms
Web
CRM
Cloud
Tech Stack
Salesforce
Google Analytics
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
Thanks to Troon Technologies, we've expanded our capacity, streamlined how we send out our newsletter, and made our systems more reliable. They've been dedicated, committed, and fast, and their support never stops. Their professionalism and expertise also stand out.
Note: This endorsement is based on publicly available client feedback from external review sources.
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