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Website Redesign & SEO for Greyter Water Systems

Services Covered:

UI/UX Design • Website Development
Project hero — replace with case study imagery
Industry
Industry

Energy & Natural Resources

Duration
Duration

2 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 February 2025

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
81/100
Strong

Project Capability Score (PCS) estimates how capable Troon Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Greyter Water Systems

mapBarrie, Canada

Project Summary

Troon Technologies modernized and rebuilt Greyter Water Systems’ legacy website as a responsive, scalable WordPress site and established an initial SEO foundation. Work included a full redesign, content optimization for target audiences (homeowners, builders, investors, municipalities), and technical SEO and staging/testing to improve visibility and usability. The engagement resulted in a site that reflects the brand, improves navigation across devices, and provides an easy-to-manage backend.

Key Challenges

  • Revamp website design with a modern, user-focused UI/UX.
  • Develop a responsive and scalable WordPress website.
  • Implement initial SEO to establish a strong foundation.
  • Create a clear site structure to enable intuitive navigation.
  • Craft and optimize content tailored to Greyter’s audiences and solutions.

Project Deliverables

  • Full redesign using WordPress, including wireframes, prototypes, and 12 responsive page templates.
  • Intuitive navigation and clean, accessible page layouts.
  • Website content creation and optimization, including audience-specific messaging and case study integration.
  • Keyword research, on-page SEO, and technical SEO setup.
  • Staging environment, device/browser testing, and SEO-friendly redirects.

Project Solution

Troon Technologies modernized and redeveloped Greyter’s legacy site by delivering a full WordPress redesign. The work included wireframes, prototypes, and 12 responsive page templates; creation and optimization of content targeted to distinct audiences; keyword research, on-page SEO, and technical SEO setup; plus staging setup, cross-device/browser testing, and SEO-friendly redirects to ensure a scalable, high-performing site.

Project Outcome

  • A fully redesigned, mobile-responsive website that reflects the client's brand and values.
  • Clear, intuitive navigation and improved user experience across devices.
  • Content that is written and optimized for target audiences.
  • SEO improvements that are already increasing search visibility.
  • A scalable, easy-to-manage WordPress backend and a smooth collaborative delivery experience.

Platforms

  • WebWeb
  • CMSCMS

Tech Stack

  • WordPressWordPress

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Troon Technologies delivered a fully redesigned, mobile-responsive website that reflected the client's brand and values. The team was professional, communicated well, and was proactive and responsive to the client's business needs. The collaboration was smooth and excellent from start to finish.”

John Bell

CCO

Note: This endorsement is based on publicly available client feedback from external review sources.

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