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SaaS Ad Platform Frontend and Backend Revamp

Services Covered:

Custom Software Development
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Industry
Industry

Advertising & Marketing

Duration
Duration

13 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 November 2015

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
71/100
Good

Project Capability Score (PCS) estimates how capable toughlex is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

map Lithuania

Project Summary

toughlex updated and improved the frontend and backend of a SaaS advertising product, using C# on the backend and a JavaScript framework on the frontend. Their engagement allowed the client to increase delivery capacity without hiring full-time staff. Communication was constructive and iterative; some timeline delays were caused by the client's internal UX review process rather than the vendor's work.

Key Challenges

  • Need to increase delivery capacity without hiring full-time staff
  • Limited hiring possibilities at the time
  • Multiple small projects that could be outsourced

Project Deliverables

  • Rewritten frontend subsystems
  • Backend system updates
  • Frontend UI facelift using a JavaScript framework

Project Solution

toughlex rewrote a couple of subsystems and performed a frontend facelift while also updating backend systems. They implemented frontend changes using a JavaScript framework and backend work in C#. The team operated in short iterations, with a team lead visiting the client for acceptance reviews weekly or biweekly and daily communication via Skype. The engagement involved a small team (about 3–4 developers assigned) and included both UI and backend deliverables related to self-service banner management.

Project Outcome

  • Reduced the client's need to hire full-time developers
  • Delivered expected functionality despite UX-driven delays
  • Established constructive, iterative communication and delivery processes

Platforms

  • WebWeb

Tech Stack

  • C#C#
  • JavaScriptJavaScript

Client Endorsement

Overall Review Rating

4.63star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“toughlex’s resources eased the need for full-time hiring during the project, and they were knowledgeable and adaptive throughout the engagement. They could increase their team size to improve regular communication, but they delivered as expected and any delays were due to internal issues.”

Anonymous

Group Director

Note: This endorsement is based on publicly available client feedback from external review sources.

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