endorsedCompletedSelf-Service Direct Mailing Platform for Prografix
Services Covered:
Industry
Advertising & Marketing
Duration
14 months
Budget
50K - 199K
Start Date
1 July 2016
Team Size
1-5 Employees
Engagement Model
Onshore
Project Capability Score (PCS)
70/100
Good
Project Capability Score (PCS) estimates how capable The Software House is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Prografix
PolandProject Summary
The Software House built a PHP-based self-service direct mailing platform for Prografix, running in-person workshops, planning sprints, and delivering an early version followed by testing. The solution automated ordering processes for smaller clients, included pricing and data verification functionality, and led to reduced internal supervision costs and increased business. The vendor worked efficiently, accommodating the client's pace and accelerating delivery.
Key Challenges
- Create an algorithm to set prices based on number of letters, format, and packaging
- Implement a verification system to check addresses for misspellings and duplicates
- Automate the ordering process for smaller clients and enable market leadership in Europe for SMBs
Project Deliverables
- Self-service direct mailing platform
- Pricing algorithm for cost calculation
- Address verification system to detect misspellings and duplicates
- Early software release and testing
- Workshop and sprint planning
Project Solution
Hosted a multi-day in-person workshop to gather requirements, planned development sprints, and developed an early version of a PHP-based self-service direct mailing platform. The team performed testing and delivered functionality to automate ordering workflows, including price-calculation logic and data verification, working with a project manager and a small dedicated development team.
Project Outcome
- Platform was user-friendly and generated a significant amount of business
- Reduced costs by removing the need for internal supervisors
- Accelerated timeline and faster-than-expected testing
- Initial analysis enabled rapid understanding and fast development
Platforms
Web
Tech Stack
PHP
Symfony Framework
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
5 out of 5 starsTimeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“The platform is a user-friendly and cost-effective solution. The initial analysis helped Software House automate internal processes successfully. The team was efficient and accommodating. They led the entire process seamlessly.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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