endorsedCompleted

Dynamic Ad Platform for Realty Brokerage

Services Covered:

Custom Software Development

Industry

Real Estate

Duration

12 months

Budget

50K - 199K

Start Date

1 May 2021

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable TangoCode Inc is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

KWRI

Austin, United States of America

Project Summary

A global realty brokerage engaged TangoCode to build and install a dynamic ad-creation platform on AWS and a custom API to ingest listing data. A team of about nine people (one Scrum master, six developers, two discovery participants) delivered the solution using Agile processes. Initial results showed a roughly 2x–3x increase in ad performance versus manually created Facebook ads, and the vendor was praised for timely delivery and strong communication.

Key Challenges

Need for an integrated process to generate social media ads that dynamically adjust for different listings and brokerages
Initial scope focused on Facebook with an option to expand to other social platforms

Project Deliverables

Setup and installation of a dynamic ad creation platform on AWS
Creation of a custom API for receiving listing data
Appropriate project documentation

Project Solution

TangoCode set up and installed a dynamic ad-creation platform hosted on AWS, created a custom API to receive listing data from brokerages, and provided documentation. The engagement followed Agile practices with a dedicated Scrum master and a multi-person development team, plus discovery participants to define requirements and flows.

Project Outcome

Initial ad performance increased 2x to 3x compared to manually created Facebook ads
Project delivered using Agile processes with timely work completion and effective communication (Slack, Zoom, email)

Platforms

Cloud

Tech Stack

Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The company achieved positive results through their engagement with TangoCode. The team managed the project well, facilitating daily stand-ups, sprint planning and reviews, and user testings. They communicated through Slack, Zoom, and emails. Their resources also consistently finished work on time.”
Jay Cappis
Director of Professional Services
Date: 10/26/2022