endorsedCompleted

Mobile Apps & Cloud Ad-Automation Platform for Marketing Software Company

Services Covered:

Custom Software Development • Mobile Application Development • AI and Machine Learning

Industry

Advertising & Marketing

Duration

60 months

Budget

Confidential

Start Date

1 January 2013

Team Size

11-15 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable TangoCode Inc is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Aprimo

Chicago, United States of America

Project Summary

TangoCode developed native iOS and Android mobile apps and a cloud-based ad-automation platform for a marketing-software client (Aprimo). The mobile app increased customer engagement by about 500%, and the cloud platform enabled scaling from hundreds to hundreds of thousands of ads while reducing headcount. The backend was built in .NET and hosted on Microsoft Azure; TangoCode continues to maintain and release updates. The client praised their passion and quality of deliverables while suggesting improvements in agile methodology and communication.

Key Challenges

Build a mobile app enabling storefront owners to run ad campaigns with one click
Automate digital ad spend and placement at large international scale
Replace manual ad management with an AI-driven automated system

Project Deliverables

Native iOS mobile app
Native Android mobile app
Innovative content-driven UI with parallax views
Cloud-based ad automation backend
Backend built in .NET
Azure-hosted platform
Ongoing development and maintenance

Project Solution

TangoCode developed native iOS and Android mobile applications, designing an innovative, content-driven UI with multiple parallax views. They then built a cloud-based backend to automate ad spend and placement that interfaces with the client's digital marketing platform. The backend was implemented in .NET and hosted on Microsoft Azure. TangoCode continues to develop, release updates, and maintain the platform.

Project Outcome

Customer engagement increased by about 500%
Ability to manage and scale from hundreds to hundreds of thousands of ads without adding staff
Reduced staff by one
Increased marketing ROI and reduced low-quality clicks
Brought product to market about 20%–30% faster

Platforms

Mobile
Cloud

Tech Stack

.NET
Azure
iOS
Android

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Customer engagement increased 500% since the app was launched, and the scale of ad management increased markedly since the software project began. While agile methodology could be improved, passion and efficiency generally win the day. TangoCode's quality deliverables led to an ongoing engagement.”
Michael Januszewski
Former Vice President R&D
Date: 07/31/2019