endorsedOngoing

Mobile e-commerce apps for Rigla pharmacy chain

Services Covered:

Mobile Application Development • Custom Software Development

Industry

Pharmaceuticals & Biotechnology

Duration

80 months

Budget

Confidential

Start Date

1 December 2019

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Rigla

United Kingdom

Project Summary

Surf was hired by a federal pharmacy chain (Rigla) to design and develop six mobile e-commerce apps for iOS and Android with a unified codebase. The team performed market analysis, workshops, created a customer journey map, and delivered clickable prototypes and UI designs customized for three brands. The apps were completed in five months, received high user ratings, and 70% of the client's online customers now use the apps for shopping; Flutter development reduced costs by ~40% compared with native development.

Key Challenges

Identify the most cost-effective approach to develop six applications within a tight timeframe
Establish mobile e-commerce with loyalty programs across three distinct brands
Support distinct target audiences, geographic regions, pricing policies, and loyalty programs while providing identical functionality across apps
Deliver three brand-specific applications for both iOS and Android simultaneously

Project Deliverables

Six mobile applications for iOS and Android
Clickable UI prototype
UI design customized for three brands
Unified code base for all applications
Customer Journey Map (CJM)

Project Solution

Surf conducted market and competitor analysis, ran collaborative workshops and in-depth interviews, and developed a Customer Journey Map. They iterated on clickable UI prototypes and delivered UI designs customized for each of the three brands. Developers established a unified Flutter code base to support all six iOS and Android applications, completed the product in five months, and continued post-launch enhancements such as cart flow improvements, animations, and new features.

Project Outcome

Flutter development cost 40% lower than native development
Apps received high user ratings
70% of online customers use the apps for shopping
Higher average in‑app purchase spend compared with offline
Delivered on time with responsive support and analytics-driven improvements

Platforms

Mobile

Tech Stack

Flutter

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The apps have received high ratings from users, and 70% of the client's customers use the apps for shopping. Surf has completed the apps on time, and the Flutter development cost has been 40% lower than Native development. The client has been impressed with the team's streamlined process.”
Elena Polivanova
Business Development Manager
Date: 05/08/2023