endorsedCompleted

Retail Chain Loyalty & Promotions Mobile App

Services Covered:

Mobile Application Development

Industry

E-commerce & Retail

Duration

66 months

Budget

200K - 999K

Start Date

1 April 2015

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

82/100

Strong

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

JSC Tander (Magnit)

Krasnodar, Russia

Project Summary

Surf developed a native mobile application for a large retail chain to surface discounts and promotions and integrate with the company's loyalty system. The app includes shopping lists, reusable coupons, virtual/plastic card binding and an in-app feedback mechanism. After launch the app tripled usage frequency and, by 2019, more than 60% of purchases were made using the loyalty system through the app.

Key Challenges

Develop a convenient native app to track discounts and promotions
Integrate the app with the retail chain's loyalty system

Project Deliverables

Native mobile apps for iOS and Android
Loyalty program integration (plastic card binding and virtual cards)
Shopping list and promotions interface
Reusable coupons and personalized passes
In-app user feedback mechanism

Project Solution

Surf won a development tender and built a native informational application for iOS and Android. The vendor implemented features for viewing discounts and promotions, creating shopping lists, integrating with the retailer's loyalty program (plastic card binding or virtual cards), reusable coupons, personalized passes and in-app feedback. The engagement included cross-platform mobile development, design, QA and project management.

Project Outcome

Frequency of app use tripled after launch of the loyalty program
In 2019, more than 60% of purchases were made using the loyalty system via the app
Users can make shopping lists and receive fast in-app feedback support

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to the app, the company's customers can now make shopping lists according to the discounts and promos they find. The app also allows the company to respond to user feedback in real-time and solve their problems online. More than 60% of the company's sales app transactions.”
Anonymous
Head of Department of Digital Product Innovation, JSC Tander at JSC Tander (Magnit)
Date: 07/01/2021