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Retail Chain Loyalty & Promotions Mobile App

Services Covered:

Mobile Application Development
Project hero — replace with case study imagery
Industry
Industry

E-commerce & Retail

Duration
Duration

66 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 April 2015

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
82/100
Strong

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

JSC Tander (Magnit)

mapKrasnodar, Russia

Project Summary

Surf developed a native mobile application for a large retail chain to surface discounts and promotions and integrate with the company's loyalty system. The app includes shopping lists, reusable coupons, virtual/plastic card binding and an in-app feedback mechanism. After launch the app tripled usage frequency and, by 2019, more than 60% of purchases were made using the loyalty system through the app.

Key Challenges

  • Develop a convenient native app to track discounts and promotions
  • Integrate the app with the retail chain's loyalty system

Project Deliverables

  • Native mobile apps for iOS and Android
  • Loyalty program integration (plastic card binding and virtual cards)
  • Shopping list and promotions interface
  • Reusable coupons and personalized passes
  • In-app user feedback mechanism

Project Solution

Surf won a development tender and built a native informational application for iOS and Android. The vendor implemented features for viewing discounts and promotions, creating shopping lists, integrating with the retailer's loyalty program (plastic card binding or virtual cards), reusable coupons, personalized passes and in-app feedback. The engagement included cross-platform mobile development, design, QA and project management.

Project Outcome

  • Frequency of app use tripled after launch of the loyalty program
  • In 2019, more than 60% of purchases were made using the loyalty system via the app
  • Users can make shopping lists and receive fast in-app feedback support

Platforms

  • MobileMobile

Tech Stack

  • AndroidAndroid
  • iOSiOS

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to the app, the company's customers can now make shopping lists according to the discounts and promos they find. The app also allows the company to respond to user feedback in real-time and solve their problems online. More than 60% of the company's sales app transactions.”

Anonymous

Head of Department of Digital Product Innovation

Note: This endorsement is based on publicly available client feedback from external review sources.

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