endorsedOngoing

Mobile App Redesign & Stabilization for Restaurant Chain

Services Covered:

Mobile Application Development • UI/UX Design

Industry

E-commerce & Retail

Duration

58 months

Budget

Confidential

Start Date

1 October 2021

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Burger King (Russia)

Moscow, Russia

Project Summary

Surf partnered with a fast-food chain (Burger King Russia) to revamp and stabilize their mobile app, implement a new brand design concept, and improve conversion and user experience. The engagement included iOS and Android development, QA, and project management support. The client reported strong business results and high app store rankings following the work.

Key Challenges

Update the mobile app design and implement a new brand concept
Improve fault tolerance and stabilize the app
Systematize work on conversion and user experience

Project Deliverables

Stabilized and improved the existing mobile app
Implemented a new brand design concept in the mobile app
Developed features in the legacy version and systematized conversion and UX processes

Project Solution

Surf stabilized the client's existing mobile application, developed features in the legacy version, implemented a new brand design concept, and systematized conversion and user-experience processes. The vendor supplied iOS and Android developers, QA specialists, and a project manager to collaborate with the client's team and to handle publishing requirements for app stores.

Project Outcome

Digital sales increased to 85% of the company's sales during 2022
Mobile app ranked first in the Food & Beverage category on the App Store and Google Play with user ratings of 4.8 and 4.3 respectively

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to the contributions of the Surf team, the client saw their sales made on digital channels increase by 85% during 2022. The client's mobile app ranked first in the food and beverage category on the App Store and Google Play with user ratings of 4.8 and 4.3 respectively.”
Tatiana Pavlova
CPO
Date: 12/30/2022