endorsedCompleted

Mobile App Redesign & Native iOS/Android Development for Digital Services Co.

Services Covered:

Mobile Application Development • UI/UX Design • Mobile Application Testing • Custom Software Development

Industry

Telecommunications

Duration

33 months

Budget

Confidential

Start Date

1 January 2020

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

United States of America

Project Summary

A digital services company hired Surf to redesign and redevelop their mobile app to improve usability and streamline user flows. Surf ran a two-day customer-journey-mapping workshop, designed UI/UX, performed UX testing, and built native apps in Swift (iOS) and Kotlin (Android), followed by app testing. The client reported higher app store ratings and very positive feedback, and praised Surf's communication and UX skills.

Key Challenges

Update the app design to be more user-friendly and intuitive.
Streamline and shorten user flows to minimize steps for customers.
Revise app logic to prioritize the most important and useful features for users.

Project Deliverables

Two-day CJM workshop and user journey map
UI/UX designs and prototype
UX testing with contractor-supported user tests
Native iOS app (Swift)
Native Android app (Kotlin)
App testing and quality assurance

Project Solution

Surf ran a two-day customer journey mapping workshop with stakeholders to develop a user journey map and identify interface bottlenecks. They selected MVP features, designed UI/UX, conducted UX testing with a contractor, performed extensive business-process analysis and developed native applications using Swift for iOS and Kotlin for Android. Surf also carried out app testing to validate the user experience and quality.

Project Outcome

Achieved high app store ratings and positive user feedback.
Improved team alignment and communication through workshops and regular PM updates, with timely delivery of milestones.

Platforms

Mobile

Tech Stack

Swift
Kotlin

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to their new app, the client achieved high app store ratings, and very positive feedback, marking the porject's success. Surf conducted helpful brainstorming sessions, which effectively streamlined the workflow. Moreover, they were very communicative and demonstrated outstanding skills.”
Olga Kuzmina
Delivery Manager
Date: 06/21/2023