endorsedCompleted

Mobile App for Marketing Platform (Flutter)

Services Covered:

Mobile Application Development

Industry

Advertising & Marketing

Duration

8 months

Budget

200K - 999K

Start Date

1 February 2020

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Edinburgh, United Kingdom

Project Summary

Surf developed a Flutter mobile app for a mobile app marketing platform to provide end-to-end analytics, KPI monitoring, and a user account capable of topping up ad balances. The work was executed in phased development with beta releases. The launch delivered a competitive advantage and improved LTV and retention, and the client praised Surf's integration with their processes.

Key Challenges

Provide quick access to end-to-end analytics and KPI monitoring
Enable users to add money to an ad account balance easily

Project Deliverables

Mobile app with user account and ad-balance top-up
KPI monitoring section/dashboard
End-to-end analytics
Phased beta app releases (test builds)

Project Solution

Surf built a cross-platform mobile application with Flutter, delivering the project in three phases: a user account feature to add money to ad balances, a KPI monitoring section, and end-to-end analytics. Each phase produced a beta release for testing. The vendor staffed the project with a designer, three Flutter developers, a QA, and a project manager.

Project Outcome

Platform gained an enormous competitive advantage
Clients found the app convenient
Lifetime value and retention rate increased substantially

Platforms

Mobile

Tech Stack

Flutter

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Surf served as an enormous competitive advantage for their platform. The client's stakeholders found the platform convenient. Overall, their process had been efficient, as if the vendor was part of their internal team. In the end, the vendor's focus on values proved itself crucial to their business.”
Anonymous
Market Manager
Date: 08/05/2021