endorsedCompleted

MAIN — Mobile App Development (UGC Platform)

Services Covered:

Mobile Application Development

Industry

Media

Duration

22 months

Budget

200K - 999K

Start Date

1 February 2018

Team Size

11-15 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

MDK Technologies LTD

Moscow, Russia

Project Summary

Surf developed an MVP and subsequent native mobile apps for the UGC platform MAIN, delivering iOS and Android versions and supporting growth of the product. The vendor provided proactive recommendations based on user analytics and A/B testing, and maintained a streamlined communication process. The app achieved sustained audience engagement and more than 200,000 installations across app stores.

Key Challenges

Develop an MVP mobile app for a user-generated content platform
Scale the product to increase audience engagement and explore monetization

Project Deliverables

MVP mobile app
Final mobile apps for iOS and Android
Design and UI/UX
Analytics-backed recommendations and A/B testing insights

Project Solution

Surf provided end-to-end mobile development services, selecting the vendor after a presale process and aligning product vision. They designed and built an MVP and the full native mobile apps, implemented the thematic boards system for user-generated content, and supplied product recommendations backed by analytics and A/B tests. The engagement included designers, multiple Android and iOS developers, QA, project management and product analysis across MVP and development stages.

Project Outcome

Successfully launched an MVP and validated the product
Achieved more than 200,000 installations across the App Store and Play Market
Established steady user audience and ongoing app development

Platforms

Mobile

Tech Stack

Flutter
Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“No doubt a success, the app boasted over 200,000 downloads in the App Store and Play Store. Surf - Flutter Developers was dedicated and proactive, providing useful recommendations that helped boost the app's user activity. They demonstrated a streamlined and transparent communication process.”
Anonymous
Founder & Product Director
Date: 07/08/2021