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MAIN — Mobile App Development (UGC Platform)

Services Covered:

Mobile Application Development
Project hero — replace with case study imagery
Industry
Industry

Media

Duration
Duration

22 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 February 2018

Team Size
Team Size

11-15

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
79/100
Good

Project Capability Score (PCS) estimates how capable Surf is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

MDK Technologies LTD

mapMoscow, Russia

Project Summary

Surf developed an MVP and subsequent native mobile apps for the UGC platform MAIN, delivering iOS and Android versions and supporting growth of the product. The vendor provided proactive recommendations based on user analytics and A/B testing, and maintained a streamlined communication process. The app achieved sustained audience engagement and more than 200,000 installations across app stores.

Key Challenges

  • Develop an MVP mobile app for a user-generated content platform
  • Scale the product to increase audience engagement and explore monetization

Project Deliverables

  • MVP mobile app
  • Final mobile apps for iOS and Android
  • Design and UI/UX
  • Analytics-backed recommendations and A/B testing insights

Project Solution

Surf provided end-to-end mobile development services, selecting the vendor after a presale process and aligning product vision. They designed and built an MVP and the full native mobile apps, implemented the thematic boards system for user-generated content, and supplied product recommendations backed by analytics and A/B tests. The engagement included designers, multiple Android and iOS developers, QA, project management and product analysis across MVP and development stages.

Project Outcome

  • Successfully launched an MVP and validated the product
  • Achieved more than 200,000 installations across the App Store and Play Market
  • Established steady user audience and ongoing app development

Platforms

  • MobileMobile

Tech Stack

  • FlutterFlutter
  • AndroidAndroid
  • iOSiOS

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“No doubt a success, the app boasted over 200,000 downloads in the App Store and Play Store. Surf - Flutter Developers was dedicated and proactive, providing useful recommendations that helped boost the app's user activity. They demonstrated a streamlined and transparent communication process.”

Anonymous

Founder & Product Director

Note: This endorsement is based on publicly available client feedback from external review sources.

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