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EndorsedendorsedOngoing

SaaS Ad Platform Development for Zapp360

Services Covered:

Custom Software Development • Software as a Service (SaaS) Development • Web Application Development
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Industry
Industry

Advertising & Marketing

Duration
Duration

48 months

Budget
Budget

1M - 10M

Start Date
Start Date

1 January 2013

Team Size
Team Size

11-15

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
79/100
Good

Project Capability Score (PCS) estimates how capable Sigma Software Group is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Zapp360

mapNew York City, United States of America

Project Summary

Sigma Software developed a SaaS ad-platform (Zapp360) from wireframes to a revenue-generating product, providing interface design, coding, and ongoing maintenance. The platform went live and generated revenue within six months, and the vendor continues to support bug fixes and feature customization. The client highlighted Sigma’s flexibility in handling rapidly evolving requirements and effective cross-time-zone collaboration.

Key Challenges

  • No in-house technical skills to build the envisioned product
  • Need to bring a market-ready SaaS platform to life quickly
  • Managing rapid feedback cycles and evolving requirements while scaling the team

Project Deliverables

  • Functional SaaS advertising platform (live product)
  • Interface design and production-ready coding
  • Ongoing maintenance, bug fixes, and feature customization

Project Solution

Sigma Software took the platform from wireframe to a production-ready SaaS ad platform, providing interface design and full-stack coding. They assigned an initial team of 8–12 developers (C++ and JavaScript), designers, QA specialists, and database managers, and worked one-to-one with the client’s product manager through a dedicated liaison. They continue to maintain the platform, delivering bug fixes, tweaks, and feature customizations as requirements evolve.

Project Outcome

  • Platform became live and revenue-generating within 6 months
  • Rapid iteration and flexibility in responding to feedback and evolving requirements
  • Continuous development across time zones accelerated progress and turnaround

Platforms

  • SaaSSaaS
  • WebWeb

Tech Stack

  • C++C++
  • JavaScriptJavaScript

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The launched ad platform began generating revenue within 6 months, which might not have been possible if it weren't for the proactive involvement of the assigned project team. Another key strength is their flexibility with rapidly evolving requirements.”

Jerome FitzGibbons

Founder & CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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