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Custom WordPress Development for Creative Agency

Services Covered:

UI/UX Design • Website Development • IT Consulting
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Industry
Industry

Advertising & Marketing

Duration
Duration

25 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 June 2023

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable SECL Group is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Pixelfarm

mapRotterdam, Netherlands

Project Summary

SECL Group served as the primary technical development partner for a creative agency, delivering end-to-end custom WordPress development, third-party integrations, and DevOps support. The team built pixel-perfect themes and Gutenberg blocks, managed complex API configurations and payment/SMTP integrations, and implemented Docker-based CI/CD pipelines. Their work improved site performance, user engagement, operational reliability, and enabled automated workflows and real-time analytics across the client's portfolio.

Key Challenges

  • End-to-end development and maintenance of all digital projects in the agency's portfolio
  • Provide expert technical consulting for system architecture and technology selection
  • Seamless integration with various third-party services and complex external systems
  • Establish a reliable long-term partnership that provides deep technical expertise
  • Immediate access to a dedicated development team for rapid troubleshooting and continuous stability

Project Deliverables

  • WordPress websites
  • Custom WordPress themes and bespoke Gutenberg blocks
  • API integrations and complex API configurations
  • Custom SMTP mailing services
  • Secure payment gateways
  • Docker-based infrastructure and CI/CD pipelines
  • QA & testing and performance optimization

Project Solution

SECL Group provided end-to-end engineering for numerous WordPress projects, handling architectural consulting, project management, custom theme development, and final deployments. They built pixel-perfect themes and bespoke Gutenberg blocks using PHP, MySQL, and modern JavaScript, and integrated platforms with HR/recruitment systems, HubSpot, and Google Analytics 4. The team managed complex API configurations, custom SMTP mailing services, and secure payment gateways, and implemented Docker, Git-based workflows, and CI/CD pipelines. All deliverables were supported by QA, testing, and performance optimization to ensure stability and speed.

Project Outcome

  • Improved technical performance and reliability across the client's digital portfolio
  • Significant boost in site performance and near-instantaneous user experience
  • Increased user engagement across client sites
  • Seamless integrations enabling automated workflows and real-time analytics
  • Major improvements in operational reliability via DevOps standards and automated deployments
  • Reduced technical debt through legacy code refactoring

Platforms

  • WebWeb

Tech Stack

  • PHPPHP
  • MySQLMySQL
  • JavaScriptJavaScript
  • DockerDocker
  • GitGit

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“SECL Group improved the client's site performance and user engagement. The team seamlessly integrated diverse HR, CRM, and marketing tools, enabling the client to automate workflows and access real-time analytics. They also enhanced the client's operational reliability.”

Peter van der Plas

Manager Web Dev & Design

Note: This endorsement is based on publicly available client feedback from external review sources.

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