endorsedOngoing

E-commerce Analytics Platform Development for Advertising Agency

Services Covered:

UI/UX Design • Website Development • API Development • Software QA and Testing

Industry

Advertising & Marketing

43 months

Budget

50K - 199K

Start Date

1 March 2021

Team Size

6-10

Engagement Model

Offshore

Project Capability Score (PCS)

82/100

Strong

Project Capability Score (PCS) estimates how capable Microlent Systems Pvt Ltd is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Studio NewMedia BV

Netherlands

Project Summary

A creative agency engaged Microlent Systems to design and develop an e-commerce analytics platform, providing UI/UX design and development using Angular and PHP. The project produced a dashboard delivering real-time analytics, reporting and inventory management. Within three months of launch, retail clients saw a 20% boost in sales efficiency and 30% faster inventory turnover, and the vendor consistently delivered work on time.

Key Challenges

Build new websites and a mobile app
Fix PHP code bugs
Deliver UI/UX design and implement a functional analytics dashboard

Project Deliverables

Responsive Angular-based user interface and reusable data-visualization components
RESTful PHP backend API with secure authentication and role-based access control
Sales and customer analytics modules and interactive dashboards
Real-time inventory management module with API endpoints for external updates
Testing (unit, integration, UAT) and documentation with training materials

Project Solution

Microlent designed and developed a comprehensive e-commerce analytics dashboard with an Angular frontend and a PHP backend. They implemented reusable UI components for visualizations, real-time data updates, and a RESTful API with secure authentication and role-based access control. The engagement included analytics modules for sales and customers, an inventory management system with external API endpoints, testing (unit, integration, UAT), and documentation and training for developers and end users.

Project Outcome

20% boost in sales efficiency for retail clients within three months
30% faster inventory turnover within three months
Consistent on-time delivery and high responsiveness from the vendor

Platforms

Tech Stack

Angular
PHP
REST API

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Within three months of launching the platform built by Microlent Systems Pvt. Ltd., the client's retail customers have experienced a 20% boost in sales efficiency and a 30% faster inventory turnover. The team delivers work on time, showcasing a strong commitment to deadlines and effective planning.”
Tristan Grootenboer
Art-Director
Date: 10/07/2024