Frontend UI Development for AdTech Company
Services Covered:

Industry
Advertising & Marketing
Duration
12 months
Budget
50K - 199K
Start Date
1 January 2017
Team Size
1-5 Employees
Engagement Model
Nearshore
Project Capability Score (PCS)
75/100
Good
Project Capability Score (PCS) estimates how capable Selleo is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Confidential
Project Summary
Selleo built the frontend UI for an AdTech company, implementing the interface in AngularJS from provided wireframes and designs while resolving architectural, CSS, and algorithmic issues. They augmented the in-house team as an external workforce; their work produced a reliable frontend that the client says would not exist without them. Communication was smooth and they participated in daily meetings and regular retrospectives.
Key Challenges
- Build a frontend UI from provided wireframes and designs
- Resolve architectural, CSS, and algorithmic issues
Project Deliverables
- Frontend user interface (AngularJS)
- CSS and design implementation
- Architectural and algorithmic problem solutions
- UI/UX suggestions and improvements
Project Solution
Selleo collaborated with the client's in-house developers to build a frontend user interface based on provided wireframes and designs. The UI was implemented in AngularJS and Selleo suggested iterative design improvements during development. The client managed most project management activities while Selleo operated as an external workforce. A junior developer focused on design-related tasks and CSS, while a senior developer addressed architectural and algorithmic problems.
Project Outcome
- Delivered a reliable, functioning frontend that the client would not have without them
- Improved functionality and reliability through solid implementation
- Maintained smooth communication using Slack, Jira, and Google Sheets with daily meetings and monthly retrospectives
Platforms
Web
Tech Stack
AngularJS
CSS
HTML
Client Endorsement
Overall Review Rating
4.63
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“Without Selleo’s support, the frontend UI would not exist. The functionality they implemented is reliable and communication throughout the collaboration was good. Though they worked remotely, their dedication matched that of the in-house team.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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