endorsedOngoing

Rails-built Retail Marketing Campaign SaaS (2 apps)

Services Covered:

Custom Software Development • UI/UX Design • Software Maintenance and Support

Industry

Software Development

Duration

125 months

Budget

50K - 199K

Start Date

1 March 2016

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable RubyGarage is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Shopperations

United States of America

Project Summary

RubyGarage developed two Ruby on Rails applications for a SaaS startup to plan and implement retail marketing and consumer-packaged-goods campaigns, each delivered in roughly five months. The vendor provided UX design, dedicated development teams, and continues to provide ongoing maintenance. The apps are described as modern, fast, visually appealing, and replaced a prior SharePoint-based workflow with dashboards, reporting, search, and campaign management features.

Key Challenges

The client couldn’t find satisfactory onshore developers due to poor attitude and prohibitive pricing
Starting the product from scratch with no prior codebase
Manual, paper-based sponsor and campaign workflows that needed to be centralized and automated
Need for a unified marketing workflow with budgeting, approvals, asset management, and reporting

Project Deliverables

Two Ruby on Rails web applications
UX design deliverables
Admin dashboards and reporting tools
Search functionality and calendars
Campaign management and sponsorship workflow features

Project Solution

RubyGarage designed and built two Ruby on Rails applications for the client, providing UX design, development, and product management. The vendor staffed a dedicated team (senior, mid, and junior developers) that worked on the project for eight months, scaled the team down after launch, and provided ongoing maintenance with a single developer plus part-time UX support. They used Trello and Skype for collaboration and delivered features including campaign creation workflows, sponsorship approval flows, asset sharing, dashboards, calendars, reporting, and search functionality.

Project Outcome

The apps are modern, functional, and fast with only minor bugs
A smooth product launch (second app launched Jan. 2016) and strong client validation compared to previous SharePoint solution
Improved productivity and communication after hiring a project manager
Continued ongoing maintenance relationship after launch

Platforms

Web
SaaS

Tech Stack

Ruby on Rails
HTML

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The apps are visually appealing, modern, fast, and functional, with minor bugs that were quickly resolved. RubyGarage’s organized product management provided smooth productivity, transparent communication, and clear expectations. The team is flexible and able to scale quickly as needed.”
Olga Yurovski
Founder & CEO
Date: 05/20/2016