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EndorsedendorsedOngoing

E-commerce Development & UX for Marketing Agency Client

Services Covered:

E-commerce Development • UI/UX Design • Website Development
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Industry
Industry

Advertising & Marketing

Duration
Durationinfo-circle

4 months

Budget
Budget

Confidential

Start Date
Start Date

1 March 2019

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable RubyGarage is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Malachite

mapDnipro, Ukraine

Project Summary

RubyGarage provided development and design support to a digital marketing agency's client, conducting market research, UX design, and building a new e-commerce shop using Ruby on Rails and React. The vendor communicated directly with the client to avoid scope creep and provided ongoing development and support. The engagement reduced bounce rates and delivered a flexible, responsive team praised for project management and communication.

Key Challenges

  • Need for a strong development team to support a third-party client
  • Need for interactive and visual design to support the client's needs
  • Help the client create a new business model and roll out new services to market

Project Deliverables

  • Market research and customer personas
  • UX wireframes, state-screens and flows
  • Visual design and page elements
  • Sitemap and feature set
  • New e-commerce site developed with Ruby on Rails and React
  • Ongoing development and support

Project Solution

RubyGarage conducted market research to identify customer personas, produced UX deliverables (state-screens, flows, wireframes), created visual designs and page elements, and built a new e-commerce shop. The team developed the site using Ruby on Rails and React, created a sitemap and feature set, and communicated directly with the client to clarify requests and avoid scope creep. The engagement included ongoing development and support and was managed via an assigned project manager.

Project Outcome

  • Reduced bounce rates for the e-commerce platform
  • Successfully executed a site redesign for a major client
  • Delivered work ahead of schedule through fast-paced delivery
  • Improved client communications, responsiveness, and scalability of resources

Platforms

  • WebWeb
  • E-commerce PlatformE-commerce Platform

Tech Stack

  • Ruby on RailsRuby on Rails
  • React.jsReact.js

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“RubyGarage met expectations, reducing bounce rates. Their personable approach streamlined the entire engagement. Their skilled team is responsive and helpful. Their flexibility supplemented their professional management style.”

Alex Mikheev

Creative Director and Co-Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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