endorsedOngoing

Shopify Plus Website Redesign & Optimization for Digital Marketing Agency

Services Covered:

E-commerce Development • UI/UX Design • Website Development

Industry

Advertising & Marketing

Duration

27 months

Budget

Confidential

Start Date

1 May 2024

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable DigitalSuits is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Whales Marketing

Riverview, United States of America

Project Summary

DigitalSuits redesigned a digital marketing agency client's website on Shopify Plus/Shopify 2.0, focusing on UX, cart features, third-party app integration, accessibility compliance, and site optimization. The redesign included migrations and improvements across Home, Product, Account, and Collections pages. As a result, the site’s speed improved by 30%–35%, average order value increased by 22%, and customer satisfaction rose by 21%. The team met deadlines, communicated effectively, and adapted to feedback throughout the engagement.

Key Challenges

Need for a Shopify Plus development partner to fully redesign and migrate the site to Shopify 2.0.
Fix issues with accessibility compliance.
Integrate third-party apps.
Increase the site's performance and speed.

Project Deliverables

Website redesign for Home, Product, Account, and Collections
Shopify 2.0 migration
Third-party app integrations
Accessibility compliance improvements
Site performance optimization
Enhanced cart drawer with discounts and bundles
App redesigns
Increased content flexibility for the client

Project Solution

DigitalSuits undertook a comprehensive website redesign, revamping the Home page, Product pages, account area, and collections to enhance user experience. They resolved header menu issues, integrated third-party apps, and migrated the site to Shopify 2.0/Shopify Plus. The team improved accessibility compliance, optimized site performance, enhanced the cart drawer with discounts and bundle features, redesigned apps, and enabled greater content flexibility for the client. (Team size on the engagement: 2-5 employees.)

Project Outcome

Site speed improved by 30%-35%.
Average order value increased by 22%.
Customer satisfaction increased by 21%.
Project milestones were met on time with seamless communication and adaptation to feedback.

Platforms

E-commerce Platform
Web

Tech Stack

Shopify

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“DigitalSuits' redesign has enhanced the site's UX/UI design and improved its speed by 30%–35%, AOV by 22%, and customer satisfaction by 21%. The team has met deadlines, communicated seamlessly, and adapted to feedback. Their proactive communication, attention to detail, and dedication stand out.”
Anonymous
Manager
Date: 01/06/2025