endorsedOngoing

Rent-to-Own E-commerce Platform Rebuild

Services Covered:

Website Development • UI/UX Design

Industry

Financial Services

Duration

96 months

Budget

1M - 10M

Start Date

1 August 2018

Team Size

11-15 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable Rootstrap is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Ownable

Philadelphia, United States of America

Project Summary

Rootstrap replaced an earlier offshore development team and rebuilt a rent-to-own e-commerce web application from scratch, developing a microservices-based platform with a React.js frontend and a Ruby backend. They produced design mockups to resolve UI challenges and containerized the app on AWS with Kubernetes and PostgreSQL. The rebuilt platform reliably handles expected traffic without crashing, and the vendor maintained strong communication and project transparency throughout the engagement.

Key Challenges

First iteration built by an offshore team had problems and instability
Lack of metrics to measure site capacity and frequent crashes under load
Need for a partner to rebuild the application from scratch to improve reliability
Requirement for faster delivery of critical features beyond regular two-week sprint cycles

Project Deliverables

Microservice platform
React.js frontend
Ruby backend
Containerized deployment on AWS
Kubernetes-based container management
PostgreSQL database
Design mockups and visual designs
Rebuilt second-version web application

Project Solution

Rootstrap replaced the client's initial offshore development team and rebuilt the application from the ground up. They engaged their design team to create mockups and resolve visual challenges, and implemented a microservices-based platform with a React.js frontend, a Ruby backend, and a PostgreSQL database. The app was containerized on AWS and managed with Kubernetes; the vendor used a team that peaked at 15 people and coordinated work via JIRA and Slack.

Project Outcome

The rebuilt product no longer crashes and handles expected traffic
Continuous, zero-downtime deployments via Kubernetes saved significant time
Reduced customer loss from site reliability issues (no lost revenue due to crashes)
Improved project communication and transparency through JIRA, Slack, and video updates

Platforms

Web
Cloud

Tech Stack

React.js
Ruby
PostgreSQL
Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Rootstrap delivered a functional platform that supports a significant amount of traffic without failure to encourage conversions. The team is accessible to encourage collaboration and transparency with scheduling to streamline the engagement. They are flexible, which ensures a supportive partnership.”
Keith Elliott
CTO
Date: 02/19/2020