endorsedOngoing

Ongoing Web Development for Personal Loan Platform

Services Covered:

Website Development • UI/UX Design • Staff Augmentation

Industry

Financial Services

Duration

151 months

Budget

1M - 10M

Start Date

1 January 2014

Team Size

11-15 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Kellton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Wilmington, United States of America

Project Summary

Kellton (formerly Tivix) has provided ongoing web development and professional services to a FinTech personal-loan company since January 2014, initially building the original loan application funnel and evolving it to support multiple channels and conversion frameworks. The team (averaging ~12 people) uses Angular (including Angular 7) on the front end, Django on the backend, and performs WordPress PHP work for the marketing site while supplementing the client's UX capabilities. The client credits Tivix as a key contributor to their profitability and growth.

Key Challenges

Launch the company by creating the original loan-application web funnel from scratch
Evolve a lean initial funnel to support multiple marketing channels, funnel formats, and conversion/AB testing functionality

Project Deliverables

Loan application web funnel
Angular 7 frontend
Django backend
WordPress marketing website
A/B testing frameworks and multiple funnel formats

Project Solution

Tivix (now Kellton) provides ongoing professional services and software development, building and iterating the client's loan-application funnels and marketing site. They implement front-end work using Angular (including Angular 7), back-end services using Django, and perform WordPress/PHP development for marketing. They also supplement internal capacity for UX/design initiatives and integrate closely with the client's cross-functional teams using tools like Slack, Pivotal, and Confluence.

Project Outcome

The client remains profitable and is growing in loan volume
The company has originated over seven billion dollars in loans since inception
Tivix/Kellton is credited as a key contributor and integrated extension of the client's engineering and product teams

Platforms

Tech Stack

AngularJS
Angular
Django

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The amount and value of loans made to customers have increased dramatically since the engagement began. Consistent communication and responsiveness are hallmarks of their work. Kellton's (formerly Tivix's) ability to retain and hire top talent makes them a valuable partner.”
Anonymous
Sr. Director of Software Engineering
Date: 07/01/2019