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EndorsedendorsedOngoing

WordPress Website and Digital Strategy for News Outlet

Services Covered:

Digital Transformation • Website Development
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Industry
Industry

Publishing

Duration
Durationinfo-circle

29 months

Budget
Budget

Confidential

Start Date
Start Date

1 June 2018

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
71/100
Good

Project Capability Score (PCS) estimates how capable Q agency is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

map United Kingdom

Project Summary

A UK news outlet engaged Q agency to build a WordPress-based website and provide digital strategy so the publication could expand into guidance and learning in the financial space. Q agency delivered a functional, SEO-optimized, easily editable CMS and continues to provide strategic consulting and data-driven optimization using Google Analytics. Since launch (engagement began June 2018), internal stakeholders have seen strong increases in organic traffic and report smooth collaboration and high-quality communication.

Key Challenges

  • Editorial strength in news but a gap in guidance/learning content
  • Need to create a site to explore learning in the financial space
  • Requirement for an easily editable, SEO-optimized CMS to support ongoing editorial updates

Project Deliverables

  • Functional WordPress website
  • Editorial CMS for regularly updated content
  • SEO optimization
  • Google Analytics integration and ongoing data-driven optimization
  • Site taxonomy restructure

Project Solution

Q agency built a functional website on WordPress that the client can regularly update with editorial content. The vendor implemented SEO best practices and restructured the site taxonomy to improve findability. They integrated Google Analytics and provide ongoing, data-driven optimization and strategic consulting. The engagement is ongoing and the client works with a six-person vendor team.

Project Outcome

  • 40% month-over-month growth in organic traffic after taxonomy changes
  • Improved editorial findability following taxonomy restructure
  • Consistently met sprint goals and reliable delivery
  • Strong project management and communication resulting in smooth collaboration

Platforms

  • CMSCMS
  • WebWeb

Tech Stack

  • WordPressWordPress
  • Google AnalyticsGoogle Analytics

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Since the launch of the site, internal stakeholders have seen an impressive monthly increase in organic traffic. The process of working with Q agency has been smooth and seamless, as the team offers a high degree of communication, professionalism, and expertise.”

Anonymous

Product Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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