endorsedCompleted

Legacy CMS Overhaul and Multi-channel Publishing Platform

Services Covered:

Custom Software Development • API Development • Cloud Consulting and Services

Industry

Advertising & Marketing

Duration

4 months

Budget

50K - 199K

Start Date

1 April 2025

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

81/100

Strong

Project Capability Score (PCS) estimates how capable Pynest is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Hide Corporation Ltd

United States of America

Project Summary

Pynest rebuilt a digital marketing agency's legacy CMS to improve performance, enable multi-channel content distribution (including Web3 platforms), and add monetization features. The client reported significant improvements in responsiveness, stability, and global load times, and praised Pynest's proactive project management and strategic insights.

Key Challenges

Overhaul a legacy CMS to improve performance and scalability
Streamline content distribution across multiple blockchain/Web3 platforms and communities
Implement advanced monetization: subscription management, crypto payment integration, and programmatic advertising
Require a vendor to take full ownership of technical transformation while client focused on business

Project Deliverables

Migrated CMS and backend optimization (horizontal scaling, load balancing, Redis caching, database refactoring)
Built multi-channel publishing system for website, mobile app, and Web3 platforms with scheduled, time-zone-aware posting
Integrated third-party marketing platforms, social bots, and Web3 wallet authentication
Delivered system architecture and API documentation, deployment instructions, user guides, and training sessions

Project Solution

Pynest managed the full CMS rebuild: migrated the backend to a newer CMS and optimized performance via horizontal scaling, load balancing, Redis caching, and database refactoring. They built a multi-channel publishing system for website, mobile app, and Web3 platforms, implemented third-party integrations and Web3 wallet authentication, and provided complete documentation, deployment instructions, and training.

Project Outcome

Significantly reduced page load times and improved database performance
Platform became more responsive and stable with improved global CDN load times
Content repository expanded by hundreds of pages while maintaining performance

Platforms

Web
Mobile
Blockchain
Web3

Tech Stack

Redis
RESTful API

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Pynest, the client has seen significant improvements in terms of responsiveness, stability, and global load times. The team has managed the project well and has been extremely proactive. They've also provided strategic insights and have been a great source of advice for the client.”
Daniel Brooks
CEO
Date: 12/05/2025