endorsedCompleted

Travel Companion Mobile App for Thomas Cook

Services Covered:

Mobile Application Development

Industry

Hospitality, Travel & Tourism

Duration

59 months

Budget

200K - 999K

Start Date

1 February 2015

Team Size

16-20 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Pwrteams is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Thomas Cook

Stockholm, Sweden

Project Summary

Pwrteams (formerly Skelia) developed a travel-companion mobile app used by Thomas Cook across multiple European markets. The vendor delivered iOS and Android applications, backend work, and QA support; the app achieved a 4.5 rating in app stores and strong user retention. Over 50% of travelers used the app on trips and the app generated about 5% of trip sales without marketing. The vendor maintained close communication and flexible resourcing throughout the engagement.

Key Challenges

Scale up development capacity by engaging teams in Ukraine due to local shortages in London and Stockholm
Achieve 50% user adoption of the mobile app among travelers during trips
Increase sales of trips, hotel ancillaries, and flight seat upgrades via the app

Project Deliverables

Mobile app for Android and iOS
Backend development
QA and testing
Integration with the client's service platform

Project Solution

Pwrteams built the "Companion App": a mobile application for Android and iOS used by Thomas Cook across the UK, Sweden, Norway, Denmark and Finland. The vendor provided backend development, mobile development teams in Ukraine and Sweden, QA/testing resources, and integrated the app with the client's broader service platform. The engagement leveraged an existing collaboration and local tech leads who acted as scrum masters to coordinate the distributed teams.

Project Outcome

Achieved a 4.5 rating in the App Stores for Android and iOS
More than 50% of traveling guests used the app on their trips
Generated approximately 5% of all trip sales through the app without marketing
Many users continued to use the app after their trip and booked again

Platforms

Mobile

Tech Stack

Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Pwrteams (formerly Skelia) delivered iOS and Android apps that have received stellar ratings in both app stores. The app's retention rate was also high, where users were more likely to book trips with the client after its usage. The Pwrteams (formerly Skelia) team maintained great communication and was flexible about stretching resources.”
Anonymous
Technical Development Manager
Date: 04/14/2020