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WordPress E-commerce Redesign for That's It Fruit

Services Covered:

Mobile Application Development • E-commerce Development • Search Engine Optimization (SEO) • UI/UX Design • Website Development
Project hero — replace with case study imagery
Industry
Industry

Food & Beverage

Duration
Duration

25 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 February 2022

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
81/100
Strong

Project Capability Score (PCS) estimates how capable Out Origin is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

That's It Fruit

mapLos Angeles, United States of America

Project Summary

Out Origin rebuilt and customized a WordPress e-commerce website for a fruit snack company, delivering a modern, brand-aligned site and migrating e-commerce functionality to a tailored platform. The client reported positive reception post-launch, praised project management via a real-time dashboard, and noted the team’s proactive communication through Google Meet and email; Out Origin is continuing with a second phase focused on SEO.

Key Challenges

  • Improve the online consumer experience and support company growth.
  • Prior website was constrained, limiting a smooth and engaging experience as the brand expanded.

Project Deliverables

  • Customized WordPress e-commerce website.
  • Sleek contemporary user interface highlighting the product line.
  • SEO strategy including blog content, link building, and keyword optimization.
  • Ongoing SEO implementation (phase two).

Project Solution

Out Origin fully revamped the client's website, migrating it to a customized WordPress e-commerce platform and creating a sleek, contemporary interface focused on easy navigation and product presentation. They delivered design and development work and then moved into an SEO-focused second phase, supplying a comprehensive SEO strategy that includes blog content, link building, and keyword optimization. The team provided a real-time project dashboard for transparency and coordinated via Google Meet and email.

Project Outcome

  • Positive reception after launch with unsolicited calls praising the new design and user experience.
  • The platform effectively encapsulated the client's brand and facilitated audience engagement.
  • Project management used a real-time dashboard; the team responded promptly and maintained collaborative communication via Google Meet and email.
  • The deliverables exceeded expectations and realized the client's vision.

Platforms

  • WebWeb
  • CMSCMS

Tech Stack

  • WordPressWordPress

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Out Origin received positive feedback on the website, which effectively encapsulated the client's brand and facilitated audience engagement. The team had excellent project management through a real-time project dashboard, Google Meet, and email. They were committed and proactive.”

Lior Lewensztain

Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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