endorsedOngoing

WordPress Website, Local SEO & Reputation Management for Water Treatment Company

Services Covered:

Search Engine Optimization (SEO)

Industry

Consumer Goods

Duration

15 months

Budget

Less than 10K

Start Date

1 May 2025

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

81/100

Strong

Project Capability Score (PCS) estimates how capable Out Origin is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Edmonton, Canada

Project Summary

Out Origin redesigned and built a high-speed, mobile-responsive WordPress site for a water treatment company and implemented a data-driven local SEO roadmap plus reputation management. The work significantly increased organic leads and conversions—lead volume rose 50% in the first month, organic traffic grew 15% in 90 days, and conversion rates spiked 50%—and the team continues to provide maintenance and lead-generation support. The client provides whole-home water treatment services to residential and light commercial customers.

Key Challenges

Modernize digital presence with a high-converting website
Dominate local SEO for water treatment services
Protect brand reputation across social platforms

Project Deliverables

High-speed mobile-responsive WordPress site
Data-driven SEO roadmap
Proactive reputation management
Custom design, technical SEO, and content creation
Ongoing maintenance and lead generation strategy

Project Solution

Out Origin managed the client's full digital transformation: designing and building a high-speed, mobile-responsive WordPress site, creating a data-driven SEO roadmap, and proactively managing reputation across community forums. They owned the entire build from scratch (custom design, technical SEO, content creation) and continue to provide ongoing maintenance and lead-generation strategy.

Project Outcome

50% increase in lead volume within the first month
15% growth in organic traffic within 90 days
50% spike in conversion rates in the first month
Moved to first page of local search results and improved lead quality

Platforms

Tech Stack

WordPress

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Out Origin's work has significantly increased the client's organic leads, local credibility, lead volume, organic traffic, and conversion rates. The team is disciplined and organized, delivers on time, and keeps communication seamless. Out Origin's ability to build a site from scratch stands out.”
Muhammad Zafar Ali
Directir
Date: 02/18/2026