endorsedCompleted

PPC Campaign Management for St. Augustine Aluminum Co.

Services Covered:

Digital Marketing Services

Industry

Home Services

Duration

11 months

Budget

10K - 49K

Start Date

1 March 2024

Team Size

6-10 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Out Origin is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

ST. AUGUSTINE ALUMINUM CO.

Saint Augustine, United States of America

Project Summary

Out Origin managed paid advertising for an outdoor living solutions firm, developing and executing Facebook and Google Ads strategies while continuously optimizing campaign performance. The engagement produced sustained improvements in visibility—consistently ranking in the top 1–3 positions on Google Ads—along with reduced CPC for branded terms and increases in website traffic, engagement, conversions, and sales. The vendor remained a strategic partner as the client brought more work in-house, providing consulting, reporting, and timely campaign adjustments; project work and coordination were tracked in Jira.

Key Challenges

Improve digital visibility and expand online sales
Drive more qualified traffic to the website
Become one of the top names in a competitive industry
Implement data-driven strategies to maximize ad spend and ensure consistent growth

Project Deliverables

Managed Facebook and Google Ads campaigns
Developed comprehensive campaign strategy
Executed ad placements and ongoing performance optimizations
Provided detailed performance reports and strategic recommendations
Competitor analysis and ad copy/targeting refinements

Project Solution

Out Origin took charge of the client's paid advertising efforts by managing both Facebook and Google Ads campaigns. They developed a comprehensive campaign strategy, executed ad placements, and continuously optimized performance to maximize ROI. As the client brought more PPC work in-house, Out Origin continued to provide expert consulting, detailed performance reports, and strategic recommendations. Their team analyzed market conditions and competitor activity, refined ad copy and targeting, and recommended structural campaign changes to support long-term success.

Project Outcome

Consistently ranked in the top 1-3 positions on Google Ads
Significantly reduced cost-per-click, especially for branded search terms
Increased brand awareness, website traffic, engagement, conversions, and sales
Improved responsiveness and project management via Jira and timely optimizations

Platforms

Web
SaaS

Tech Stack

Jira

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Out Origin helped the client consistently rank in the top 1-3 positions on Google Ads. They reduced the client's CPC and increased brand awareness, website traffic, conversions, engagement, and sales. Moreover, the team responded promptly to the client's needs and addressed changes quickly.”
Bill Schmelz
Founder
Date: 02/09/2025