endorsedCompleted

PPC Campaign Management for Bradley Plumbing & Gas

Services Covered:

Digital Marketing Services

Industry

Consumer Goods

Duration

9 months

Budget

50K - 199K

Start Date

1 May 2024

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Out Origin is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Bradley Plumbing & Gas

Miami, United States of America

Project Summary

Out Origin managed PPC campaigns for Bradley Plumbing & Gas across Google, Meta and LinkedIn, implementing, tracking, and analyzing digital ads while collaborating with the client’s internal team. They unified conversion tracking across platforms, enabling clearer measurement and smarter budget allocation. The engagement included weekly strategy meetings and regular performance monitoring via Google Data Studio, resulting in improved campaign performance, higher conversion rates, and increased leads.

Key Challenges

Enhance PPC advertising across Google, Meta, and LinkedIn
Implement effective, unified conversion tracking
Optimize ad performance and allocate marketing budget strategically
Compensate for a relatively small internal performance team

Project Deliverables

Daily PPC campaign management
Conversion tracking implementation and unification across platforms
Campaign performance monitoring and reporting (Google Data Studio dashboards)
Weekly strategy meetings and ongoing campaign recommendations
Integration of client-provided creative assets into campaigns

Project Solution

Out Origin provided daily management of the client’s PPC campaigns across Google, Meta and LinkedIn, handling implementation, tracking and performance analysis. They collaborated weekly with the client to plan campaigns and refine targeting, integrated client-prepared assets into campaigns, and managed tasks via Jira. Performance was monitored weekly using Google Data Studio, and urgent communication was handled via Slack.

Project Outcome

Unified conversion tracking across all PPC platforms
Improved paid search campaign performance and higher conversion rates
Increased high-intent traffic to the website
More leads and customer inquiries

Platforms

Cloud
Web
SaaS

Tech Stack

Jira

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Out Origin’s efforts, the client unified conversion tracking across all PPC platforms, which helped assess campaign effectiveness and allocate budgets wisely. The team drove high-intent traffic to the client’s website, increasing leads and customer inquiries. They were responsive.”
Matthew Bradley
Co-Founder
Date: 02/08/2025