endorsedCompleted

Digital Strategy & Online Reputation Management for Defence Construction Canada

Services Covered:

Digital Marketing Services • Search Engine Optimization (SEO)

Industry

Construction

Duration

6 months

Budget

10K - 49K

Start Date

1 June 2024

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable orangemantra is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Defence Construction Canada (DCC)

Ottawa, Canada

Project Summary

Orangemantra Technology Pvt Ltd delivered a digital strategy for a construction services client that included online reputation management, SEO, and targeted ad campaigns on Google and LinkedIn. The engagement improved the client's online reputation, increased organic website traffic, and generated more inbound inquiries from relevant stakeholders. The team was described as responsive, structured, timely, professional, and data-driven.

Key Challenges

Enhance online reputation through Online Reputation Management strategies
Improve SEO performance to increase discoverability by relevant stakeholders
Optimize and execute targeted ad campaigns to reach decision-makers in the defence, infrastructure, and environmental sectors

Project Deliverables

Online reputation management program including monitoring and thought leadership content
Keyword research and on-page SEO optimization
Technical SEO improvements (site speed and structured data)
Targeted Google and LinkedIn ad campaigns
A/B testing of ad creatives and messaging
Performance tracking and continuous optimization

Project Solution

Orangemantra delivered a comprehensive digital strategy that included continuous online reputation management, development of thought leadership content and press releases, in-depth keyword research and on-page content optimization, technical SEO improvements (site speed and structured data), and creation and management of targeted Google and LinkedIn ad campaigns. They also performed A/B testing of creatives, tracked performance, and continuously optimized campaigns to reach government officials and industry stakeholders.

Project Outcome

Marked improvement in online reputation with increased engagement from industry stakeholders and government agencies
Significant increase in organic website traffic leading to more inbound inquiries from relevant contacts
Ad campaigns produced higher engagement rates and connected the client with decision-makers in the defence and infrastructure sectors

Platforms

Cloud
Web
AI/ML Platform

Tech Stack

Google Ads

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Orangemantra Technology Pvt Ltd's work markedly improved the client's online reputation and increased organic website traffic, resulting in more inbound inquiries from relevant contacts. The team was responsive, structured, timely, agile, professional, and data-driven.”
Derrick cheung
President & CEO
Date: 02/28/2025