endorsedCompleted

iOS Marketplace App Development for West Tenth

Services Covered:

Custom Software Development • Mobile Application Development

Industry

E-commerce & Retail

Duration

15 months

Budget

50K - 199K

Start Date

1 January 2019

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable OAK'S LAB is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

West Tenth

Los Angeles, United States of America

Project Summary

OAK'S LAB helped a digital marketplace (West Tenth) finalize product strategy, refine brand identity, and develop an initial iOS prototype that launched to the App Store. Over a 1.5-year engagement the team conducted user studies, implemented UX improvements to transaction flows and registration, and provided ongoing maintenance and product-management guidance. The client credited the vendor with strong project management and measurable user-base growth.

Key Challenges

Finalize product strategy and brand for a new digital marketplace
Develop an initial iOS prototype and launch it to the App Store
Craft a user experience to grow both businesses and shoppers and attract VC investment

Project Deliverables

iOS app prototype and App Store release
Brand and logo
User study reports to inform updates and enhancements
Ongoing app maintenance
Consultation on product strategy and business development

Project Solution

Refined the brand and designed the initial logo, developed and architected an iOS app through App Store launch, conducted user studies to inform iterative updates, consulted on business and growth strategies, and provided ongoing maintenance during early user onboarding.

Project Outcome

Brought the first app to market and grew the user base to several thousand individuals
Improved transaction flow, chat, and registration to increase retention and revenue
Transferred project management practices (Scrum and Kanban) to the client
Strong project-management execution, though frequent tool changes caused some adoption fatigue

Platforms

Mobile

Tech Stack

Client Endorsement

Overall Review Rating

4.38

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“OAK'S LAB helped bring the app to market, enhance transaction flow, and grow retention and revenue. Their team excelled at project management, although frequently shifting project management platform created adoption fatigue. A true partner, they went above and beyond.”
Andi Garavaglia
Former Founder & COO
Date: 05/08/2020