endorsedCompleted

Browser-based Email Automation Tool for Bluevogel

Services Covered:

Custom Software Development • Cloud Consulting and Services • DevOps

Industry

Software Development

Duration

3 months

Budget

50K - 199K

Start Date

1 September 2017

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Monterail is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Bluevogel

United States of America

Project Summary

Monterail rebuilt and developed a browser-based email automation tool for Bluevogel after auditing an initial, nonfunctional codebase. They implemented Ruby-based Mailgun API integration, integrated the Summernote text editor and Excel list import, and hosted and managed systems on AWS while handling development operations. A few hundred users signed up and roughly 30,000 emails were sent through the platform; the product exceeded expectations in build quality though it didn't scale as hoped.

Key Challenges

Small internal team of three needed an external team to build the software from scratch.
Required a browser-based sales-acceleration/email personalization tool with Mailgun integration and Excel list import functionality.

Project Deliverables

Browser-based email automation tool
Front-end and back-end development
Mailgun API integration
Summernote text editor integration
Excel list import via API
AWS infrastructure and DevOps/operations setup
QA and ongoing bug fixes and feature additions

Project Solution

Monterail audited an existing front- and backend codebase, determined it was not functional, and rebuilt the entire software from scratch. They completed front- and backend development, integrated the Mailgun API and the Summernote text editor for composing messages, implemented an Excel-list upload via an API, and set up and managed the AWS infrastructure and development operations, effectively acting as the company's IT department.

Project Outcome

A few hundred users signed up and 30,000 emails were sent through the platform.
The vendor exceeded expectations in build quality, though the product did not scale as hoped.
Strong communication (Scrum, Trello, Slack, regular calls) led to a positive working relationship and client satisfaction.

Platforms

Web
Cloud

Tech Stack

Ruby
Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“A few hundred people have used the tool to send around 30,000 messages. Monterail overcame challenges inherent to outsourcing by using multiple communication channels. Although they weren’t experienced in sales acceleration, their work exceeded expectations and they fostered a friendly atmosphere.”
Casey Schuck
Co-founder
Date: 05/01/2018