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Google Ads Reporting Automation Platform

Services Covered:

Custom Software Development
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Industry
Industry

Advertising & Marketing

Duration
Duration

1 month

Budget
Budget

Less than 10K

Start Date
Start Date

1 November 2025

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
81/100
Strong

Project Capability Score (PCS) estimates how capable Incode Group is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

AdwService

mapKyiv, Ukraine

Project Summary

Incode Group developed a Puppeteer- and Express-based platform to automate detailed Google Ads reporting for a digital marketing agency, including a dashboard for launching reports and accessing archives. The solution automates account retrieval, generates dynamic screenshots, skips empty metrics, and supports automated scheduling and Google Drive uploads. The platform was completed in about one month and saved approximately 7 hours per week (30 hours per month) of a PPC specialist’s work.

Key Challenges

  • Automate authorization through a Google Ads manager account and retrieve all ad accounts.
  • Generate up to 10 dynamic screenshots per ad account and adapt to empty metrics.
  • Accelerate weekly and monthly report creation to reduce manual PPC specialist time.

Project Deliverables

  • Platform to authenticate via Google Ads manager and retrieve ad accounts
  • Automated generation of up to 10 dynamic screenshots per account
  • Dashboard for launching reports and accessing an archive
  • Logic to detect empty metrics and skip unnecessary screenshots
  • Automated scheduling and Google Drive upload (implemented/implementing)

Project Solution

The vendor built an automation platform that authorizes via a Google Ads manager account, automatically retrieves all ad accounts and generates up to 10 screenshots per account using Puppeteer and an Express-based backend. They delivered a dashboard for launching reports and accessing an archive, implemented logic to detect empty metrics and skip unnecessary screenshots, and enabled easy updating of account lists and report structure. The team completed development in one month and proposed additional process improvements such as automated scheduling of report generation and uploading results to Google Drive.

Project Outcome

  • Saved about 7 hours per week (30 hours per month) of a PPC specialist’s work.
  • Development completed in one month with the team proposing business-process improvements.
  • Automated scheduling and Google Drive upload functionality were implemented or are being implemented.

Platforms

  • WebWeb

Tech Stack

  • Express.jsExpress.js

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Incode Group completed the development of the platform, which helped the client save about 30 hours of work per month. The team proposed improvements tailored to the client's business processes. Moreover, Incode Group also implemented automated scheduling for report generation for the client.”

Serge Shevchenko

Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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