endorsedOngoing

Custom SEO Automation Platform for TUYA Digital

Services Covered:

Custom Software Development

Industry

Advertising & Marketing

Duration

60 months

Budget

Less than 10K

Start Date

1 August 2021

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable MCRO is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

TUYA Digital

Bucharest, Romania

Project Summary

MCRO built a custom, proprietary platform to automate SEO and digital-marketing features for TUYA Digital, developing a Bootstrap-based web application and delivering features in two-week sprints. The ongoing platform reduced the client's monthly spending by about 35% and the client continues to add features; MCRO maintained frequent communication through a team leader and regular Zoom meetings.

Key Challenges

Avoid recurring costs (~$1,000/month per third-party tool) by building owned functionality
Automate multiple SEO features (keyword tracking, difficulty research, on-page error identification)
Structure and transfer SEO knowledge into developer-friendly documentation

Project Deliverables

Custom proprietary SEO automation platform (web-based)
Bootstrap-based front-end UI
Structured SEO documentation for developers
Incremental feature releases delivered in two-week sprints

Project Solution

MCRO developed a custom web-based SEO automation platform using Bootstrap. The engagement began with a detailed discovery phase to capture SEO requirements and produce developer-friendly documentation; development proceeded in two-week sprints. A small team (three developers and one team leader) implemented features from scratch rather than using templates, with the team leader acting as the primary day-to-day contact and regular biweekly Zoom demos.

Project Outcome

Reduced monthly third-party tool spending by 35%
Replaced several third-party features with the proprietary platform
Expected to recover development costs within one year due to monthly savings
Ongoing ability to add features and improve platform functionality

Platforms

Tech Stack

Bootstrap

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Although the platform is ongoing, MCRO is able to add more features successfully. The client is happy as the added features of the platform helps reduce their cost every month. A communicative partner, they are active in providing progress updates to keep the client on the same page.”
Catalin Adam
CEO
Date: 10/19/2021