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Magento Platform Development and SEO for Hoopla

Services Covered:

Custom Software Development • E-commerce Development • Website Development
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Industry
Industry

Advertising & Marketing

Duration
Duration

5 months

Budget
Budget

Confidential

Start Date
Start Date

1 January 2022

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
70/100
Good

Project Capability Score (PCS) estimates how capable Inclusion Cloud is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Hoopla.la

mapBuenos Aires, Argentina

Project Summary

Inclusion Cloud built and improved a Magento e-commerce platform for a digital agency, uploading over 5,000 products and performing technical SEO work. The vendor provided a dedicated development and SEO team and conducted load testing and keyword implementation. Communication was frequent (daily with the lead developer, weekly with others) via Slack and Jira, and the project was completed on time and on budget to the client's satisfaction.

Key Challenges

  • Take over and improve a complex Magento e-commerce platform
  • Support a US-launched core ecommerce for a retail client
  • Provide a dedicated team to meet the client's complex needs

Project Deliverables

  • Magento-based e-commerce platform
  • Product catalog with over 5,000 products uploaded
  • Load testing
  • Technical SEO improvements and keyword research and implementation
  • Dedicated development and SEO team

Project Solution

Inclusion Cloud took ownership of the client's Magento platform, building the full e-commerce experience and performing bulk product uploads (over 5,000 items). The team executed load testing and managed all Magento development tasks. SEO specialists implemented technical improvements, conducted keyword research, and applied SEO changes to improve Google positions. The vendor supplied a dedicated team (lead developer, two Magento developers, a project manager, two SEO experts) and coordinated with account and service managers for monthly and quarterly reviews.

Project Outcome

  • Completed the project on time and on budget
  • Client was absolutely satisfied with the results
  • Efficient delivery supported by experienced talent
  • Daily communication with the lead developer and regular updates via Slack and Jira

Platforms

  • E-commerce PlatformE-commerce Platform
  • WebWeb

Tech Stack

  • MagentoMagento
  • JiraJira

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Inclusion Cloud had a dedicated team that worked on big Magento platforms before. Their lead developer was present as often as needed and other team members could be reached weekly. In the end, their efficiency ensured the project was completed on time and on budget.”

Guiye Ensinck

Director Digital

Note: This endorsement is based on publicly available client feedback from external review sources.

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