endorsedOngoing

Android Retail Advertising App for Telecommunications Client

Services Covered:

Mobile Application Development

Industry

Information Technology

Duration

86 months

Budget

Less than 10K

Start Date

1 June 2019

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable ideil is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Kyiv, Ukraine

Project Summary

ideil developed an Android app for a telecommunications client to broadcast ads on users' phones in retail stores and enable quick process control from HQ. The project progressed from a tender to an MVP, testing, bug fixes, and a full rollout to stores. The app rolled out to 240 stores after initial tests and doubled video click-through rates. The teams coordinated via weekly stand-ups and Scrum.

Key Challenges

Create an Android app to broadcast ads on phone screens in retail stores
Provide quick process control from HQ
Minimize seller time for the showcase service
Prevent fading of Super AMOLED screens
Roll out the app to more than 240 stores

Project Deliverables

Android mobile app for broadcasting ads in retail stores
MVP (1 month)
Bug fixes (2 weeks)
Pilot testing at one store
Full rollout to retail stores

Project Solution

The vendor was selected through a tender process and delivered an Android-only solution. The engagement included a three-month tender, one month to build an MVP, about two weeks of bug fixing, a pilot test at one store, and then a full rollout. The team included a project manager (PM Ed), a developer, and an additional team member. The app provided ad casting in retail stores and HQ process-control features.

Project Outcome

App rolled out to 240 stores after testing and fixes
Click-through (video) rates doubled after implementation

Platforms

Mobile

Tech Stack

Android

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“ideil app rolled out to 240 stores after initial tests and bug fixes. Thanks to the implementation, users started to click through to videos at twice as much as before. ideil's team had a simple workflow, having weekly stand-ups and scrums.”
Anonymous
Marketing Project Manager
Date: 08/04/2020