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JRPass.com Website & Backend Enhancements

Services Covered:

Website Development
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Industry
Industry

Hospitality, Travel & Tourism

Duration
Duration

2 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 November 2017

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
69/100
Good

Project Capability Score (PCS) estimates how capable Ideamotive is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

JRPass.com

map Netherlands

Project Summary

Ideamotive provided Ruby on Rails backend development and focused frontend work for JRPass.com, expanding payment methods, creating a mobile website, and adding regional rail-pass offerings. The engagement included backend upgrades and shipping-provider changes, and resulted in substantially improved conversions. The client praised Ideamotive’s proactivity, technical ability, and project management.

Key Challenges

  • Lack of progress from previous developers on the website
  • Need for a reliable partner to get the project back on track

Project Deliverables

  • Backend upgrade using Ruby on Rails
  • Payment methods expansion/integration
  • Mobile website
  • Regional rail-pass feature (nearly 30 regional passes)
  • Shipping-provider integration (moved from FedEx to UPS)
  • Narrowly scoped frontend design

Project Solution

They used Ruby on Rails for backend development and performed narrowly scoped frontend design. The vendor upgraded the backend to expand payment methods (beyond Visa and MasterCard) to support European market preferences, implemented new regional rail-pass functionality (adding nearly 30 passes for different regions), changed the shipping provider from FedEx to UPS, and created a mobile website. The work included a small cross-functional team (product manager, frontend designer, and developers) and individual projects took approximately six to eight weeks.

Project Outcome

  • Conversions increased nearly four-fold across multiple channels
  • Greater user adoption of diverse payment and product options
  • Positive project management experience with daily reports and timely responses

Platforms

  • WebWeb
  • MobileMobile

Tech Stack

  • Ruby on RailsRuby on Rails
  • HTMLHTML

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Conversions have increased nearly four-fold, and a large majority of users have taken advantage of increased option diversity. Ideamotive possesses wide-ranging expertise which allows for innovative approaches and solutions. They are pro-active and take ownership of their projects.”

Daniel de Nieuwe

Senior Product Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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