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Sitecore SXA Website Redesign & SEO for Johnson Controls

Services Covered:

Search Engine Optimization (SEO) • Web Application Development • UI/UX Design
Project hero — replace with case study imagery
Industry
Industry

Engineering & Manufacturing

Duration
Duration

6 months

Budget
Budget

Confidential

Start Date
Start Date

1 July 2021

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
71/100
Good

Project Capability Score (PCS) estimates how capable Icreon is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Johnson Controls

mapChicago, United States of America

Project Summary

Icreon redesigned and rebuilt the Johnson Controls security-portfolio website, refreshing content and visual design and implementing SEO. The vendor conducted competitive analysis, stakeholder interviews, content audits, and delivered frontend/back-end development on Sitecore SXA. The new site increased traffic, webform completions, and sales leads.

Key Challenges

  • Redesign the website with enhanced capabilities and all new content
  • Improve the digital experience for Johnson Controls' security portfolio
  • Build a performant site that educates and converts visitors across use-case scenarios

Project Deliverables

  • Competitive analysis and stakeholder interviews
  • Content audit and SEO/keyword audits
  • Design concepts and user story definitions
  • Frontend and backend development
  • Website launch on Sitecore Experience Accelerator (SXA)

Project Solution

Icreon performed a data-driven redesign: competitive analysis, stakeholder interviews, content audit, SEO and keyword audits, design concepts and user stories, then frontend and backend development. They built and launched the site on the Sitecore Experience Accelerator (SXA) and worked through a dedicated project manager and content and development leads.

Project Outcome

  • Increased website traffic from SEO
  • Increased webform completions and sales leads
  • Helped grow the sales pipeline and led to Icreon becoming a preferred vendor at Johnson Controls

Platforms

  • CMSCMS
  • WebWeb

Tech Stack

  • SitecoreSitecore

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The new website came out great, resulting in an increase in traffic, webform fill-ups, and sales leads. Icreon was a very easy partner to work with — they worked collaboratively and stayed accessible throughout the engagement. They also impressed with their in-depth industry knowledge and expertise.”

Anonymous

Marketing Director

Note: This endorsement is based on publicly available client feedback from external review sources.

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