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WordPress Website Design & Digital Marketing for Applied SmartFactory

Services Covered:

Website Development • Search Engine Optimization (SEO)
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Industry
Industry

Engineering & Manufacturing

Duration
Duration

30 months

Budget
Budget

Confidential

Start Date
Start Date

1 May 2020

Team Size
Team Size

21-25

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
72/100
Good

Project Capability Score (PCS) estimates how capable eLEOPARD is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Applied SmartFactory

mapSanta Clara, United States of America

Project Summary

An automation software group at a large materials engineering firm engaged eLEOPARD to design and develop a WordPress website and manage ongoing digital marketing (Google Ads, SEO, analytics). The vendor also supports content, email campaigns, and bilingual site management (English and Chinese). The client reports increased monthly traffic and regards eLEOPARD as an integral, strategic partner.

Key Challenges

  • Keep digital content fresh, innovative, and flexible to align with changing business priorities
  • Target diverse external audiences including factory and plant operators, data scientists, and IT directors

Project Deliverables

  • WordPress website
  • Blog and content management
  • Email campaigns
  • SEO and Google Ads management
  • Google Analytics tracking and reporting
  • CTA forms and landing pages
  • Bilingual site (English and Chinese)

Project Solution

eLEOPARD built a WordPress website from scratch in collaboration with the client, working from corporate colors and guidelines and assisting with copy and titles. The engagement expanded to include email campaigns, SEO, Google Ads, Google Analytics, a robust blog, CTA forms, landing pages, and special events pages. They support a bilingual (English/Chinese) site, handle analytics tracking and reporting, and run daily coordination meetings; Figma is used for design.

Project Outcome

  • Increased monthly web traffic
  • Became an integral part of the client's team, delivering strategic and tactical support
  • Consistent meeting of deadlines and improved analytics and tracking

Platforms

  • WebWeb
  • CMSCMS

Tech Stack

  • WordPressWordPress

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The client has seen an increase in online traffic and feels eLEOPARD is a powerful partner that consistently demonstrates strategic thinking and implementation skills. The client sees them as an integral part of the team and believes they bring tremendous value and outstanding work to projects.”

Anonymous

Senior Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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