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Technical Leadership for Design, Print & Marketing Company

Services Covered:

Custom Software Development • Software Maintenance and Support • Software QA and Testing
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Industry
Industry

Advertising & Marketing

Duration
Duration

19 months

Budget
Budget

50K - 199K

Client Size
Start Date

1 May 2024

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
81/100
Strong

Project Capability Score (PCS) estimates how capable Fetchly Labs is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

YellowDog

mapDenver, United States of America

Project Summary

Fetchly Labs provided technical leadership to YellowDog, a design, print, and marketing studio, migrating an aging .asp application to a modern Ruby on Rails framework. They replaced the client's fragile infrastructure with a modernized system that improved usability and performance. The team held weekly meetings, delivered sprints quickly, and maintained strong availability for questions.

Key Challenges

  • Technical leadership
  • Translation of technical language into plain language
  • Collaboration on development ideas and decisions

Project Deliverables

  • Modern Ruby on Rails application
  • Technical leadership and development collaboration
  • Weekly sprint deliveries

Project Solution

Fetchly Labs provided technical leadership and hands-on development support. They were engaged via referral and selected for geographic proximity and culture fit. The vendor assigned 2-5 team members and helped migrate the client's legacy .asp application into a modern Ruby on Rails framework, working in sprint cadence with weekly meetings and ongoing availability for questions.

Project Outcome

  • Replaced fragile infrastructure with a modernized system offering greater usability and performance.
  • Maintained weekly meetings, delivered sprints quickly, and provided strong availability for questions.

Platforms

  • WebWeb

Tech Stack

  • Ruby on RailsRuby on Rails

Client Endorsement

Overall Review Rating

4.25star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Fetchly Labs replaced the client's fragile infrastructure with a modernized system that offered greater usability and performance. The team held weekly meetings, delivered sprints quickly, and was available for questions. They also worked hard to understand the client's needs and goals.”

Dan Mulligan

Principal

Note: This endorsement is based on publicly available client feedback from external review sources.

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Budget:
Confidential
Duration:
52 months
Team Size:
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Services Covered:

+5 more

Agency name:

Fetchly Labs

Project capability score:

82/100info-circle
View Project Details