endorsedCompleted

Multi-Client Ad Tech Platform Development

Services Covered:

Custom Software Development

Industry

Advertising & Marketing

Duration

8 months

Budget

50K - 199K

Start Date

1 April 2021

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Railwaymen is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

InQuizits Interactive Inc.

New York City, United States of America

Project Summary

Railwaymen built a multi-user ad tech platform (for quizzes and contests) designed for agencies and brands to deploy ad campaigns. The engagement included design consultation, persona development, wireframing, MVP development in Ruby on Rails, and a staged delivery managed with Jira and kanban boards. The client appreciated the team's market knowledge and collaborative approach during changes to the original design.

Key Challenges

Build a multi-user, multi-client platform for agencies and brands in a crowded US ad market.
Translate wireframes and personas into a scalable MVP with a clear roadmap for growth.

Project Deliverables

MVP multi-user ad platform for quizzes and contests
Personas and wireframes
User stories and Jira Kanban boards
Backend built with Ruby on Rails
Front-end implementation and QA leading to full launch

Project Solution

The vendor consulted on design and personas, wireframed the platform and defined user stories, then built an MVP using Ruby on Rails based on agreed personas and a staged roadmap. Internal meetings defined the delivery stages, and the team used Jira with kanban boards to track user stories from design through testing and launch. The engagement included UX/UI, project management, front- and back-end development, and QA at MVP and launch stages.

Project Outcome

Team provided market knowledge and implementation suggestions that improved the product.
Project management ensured user stories and tracking via Jira, aiding clarity and delivery.
Client chose to continue with the vendor for future development stages.

Platforms

Web
SaaS

Tech Stack

Ruby on Rails
Jira

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“During the development stage, the client made changes to the original design. Thanks to Railwaymen's expertise, they were able to conceptualize their own ideas and it was implemented professionally. The team's ability to understand their customer's needs stood out the most to the client.”
Bill McDonnell
CEO & Founder
Date: 03/09/2022