iOS SDK & Mobile App Development for Mobile Marketing Platform
Services Covered:

Industry
Advertising & Marketing
Duration
156 months
Budget
Confidential
Start Date
1 August 2013
Team Size
1-5 Employees
Engagement Model
Onshore
Project Capability Score (PCS)
75/100
Good
Project Capability Score (PCS) estimates how capable Endava is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Confidential
Project Summary
Five developed an iOS SDK and custom mobile apps for a mobile marketing platform used by third‑party publishers, providing a continuous small engineering team and occasional UI/UX design. The vendor supplies an app framework used to customize solutions per publisher and pushes an SDK release to the public repository roughly monthly. The engagement runs on a retainer and Five has conformed to the client’s budget and timelines while providing responsive support.
Key Challenges
- Replace a local US development partner
- Provide a customizable SDK and mobile apps for third-party publishers
- Maintain continuous engineering support for product evolution
Project Deliverables
- Mobile iOS SDK
- Custom iOS app
- App framework for publisher customization
- Paywall integration
- UI/UX design work
Project Solution
Five developed the client’s iOS mobile apps and an iOS SDK for ads, implementing an app framework used to customize and configure publisher apps. The vendor delivered software development work primarily (Objective-C and Swift), provided occasional UI/UX design, implemented paywall functionality, and built at least one custom app. Coordination was done using Git, JIRA, Confluence and Skype; the engagement operates on a retainer with a small engineering team supplied continuously.
Project Outcome
- An SDK release was pushed to the public repository on average once per month
- High-quality engineering resources and strong product ownership from the vendor
- Consistent adherence to budget and timelines while working on a retainer
- Ongoing daily collaboration and responsiveness, including out-of-hours critical fixes
Platforms
Mobile
Tech Stack
Objective-C
SwiftGit
Jira
Confluence
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“Through Five’s proactive workflow, the firm successfully pushes an SDK version to the public repository each month. The team’s ability to accommodate multiple demands, timely deliverables, and consistent pricing ensure a productive relationship.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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