endorsedCompleted

Native iOS & Android App Redesign and Optimization for Towing Insurance Client

Services Covered:

Mobile Application Development

Industry

Advertising & Marketing

Duration

6 months

Budget

Confidential

Start Date

1 November 2017

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

77/100

Good

Project Capability Score (PCS) estimates how capable Bixlabs is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

atLarge, Inc.

Sarasota, United States of America

Project Summary

Bixlabs provided mobile app developers to assist a marketing and digital agency in redesigning and functionally improving native iOS and Android apps for an insurance client that provides towing coverage for boats. They revamped the UX, repaired and improved a subpar codebase, updated the backend, integrated third-party APIs (AerisWeather) and mapping, and oversaw QA and app store launches. Post-launch, the apps achieved much faster response times and high stability. The engagement ran from November 2017 to May 2018.

Key Challenges

Complete a half-finished application under urgent timelines
Address a subpar, hard-to-maintain codebase with numerous bugs
Improve and reorganize a poorly designed UX
Ensure the apps could handle traffic spikes for upcoming marketing efforts

Project Deliverables

Redesigned native iOS app
Redesigned native Android app
Revamped UX and UI
Updated backend PHP server internals
Integrated AerisWeather REST API for real-time weather and tide updates
Added interactive maps (Google Maps and Apple Maps)
QA process and app store (App Store & Google Play) launch
Post-release maintenance and updates

Project Solution

Bixlabs redesigned the iOS and Android applications, revamped the UX per the agency's specifications, performed maintenance to optimize functionality, and updated parts of the underlying PHP server (internal updates). They integrated a third-party AerisWeather REST API for real-time weather and tide data and added interactive maps (Google Maps and Apple Maps). Their work went through QA and they oversaw launches on the App Store and Google Play, followed by ongoing maintenance updates.

Project Outcome

Response times decreased from about 12 seconds to under one second
Crash and bug reports dropped to nearly zero
Stakeholders reported positive reception and satisfaction with the apps
The apps are stable and able to support planned marketing traffic spikes

Platforms

Mobile

Tech Stack

Java
Android
REST API

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Since the project’s completion, the end client has reported positive reception from stakeholders. The apps’ response times have decreased from 12 seconds to under one second, while bug reports are nearly nonexistent. The team used a variety of tools to facilitate communication and task management.”
Danny Watts
Manager
Date: 08/15/2018